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Marketing Coordinator

PublishedPublished: 6/14/2022

Job Description

Job Description

Johnson & Wilson Companies is seeking a creative, organized Marketing Coordinator to help grow our brands through social media, content creation, advertising, and outreach.

The ideal candidate has hands-on marketing experience, knows how to use marketing tools, and can take a project from idea to completion. Responsibilities include creating content and marketing materials, supporting digital campaigns, updating websites, and tracking results. Basic administrative support is also expected.

This is an in-person position in Summerville with flexibility in scheduling.

Compensation:

$16 - $19 hourly


Responsibilities:

Public Relations & Media Outreach

  • Personally manage public relations efforts across affiliated companies

  • Write and distribute press releases, media pitches, and company announcements

  • Build and maintain relationships with local, regional, and national media

  • Pitch stories to journalists, newspapers, magazines, podcasts, television, and radio outlets

  • Secure media coverage, interviews, speaking opportunities, and other publicity

  • Identify and pursue awards and recognition opportunities

  • Coordinate interviews, public appearances, and community outreach

Advertising & Lead Generation

  • Create, manage, and optimize Meta advertising campaigns for Facebook and Instagram

  • Create, manage, and optimize Google Ads campaigns

  • Develop retargeting and remarketing campaigns

  • Track campaign performance, lead generation, and return on investment

  • Build and improve lead-generation funnels

  • Support recruiting, business development, and customer acquisition

Social Media, Content & Branding

  • Develop and execute content calendars across multiple brands

  • Create posts, graphics, videos, reels, and promotional materials

  • Communicate directly with existing social media contacts to coordinate content and campaigns

  • Grow audiences through organic content and paid campaigns

  • Monitor engagement and respond to opportunities for community interaction

  • Design brochures, presentations, flyers, and other marketing materials

  • Maintain consistent branding across companies and platforms

  • Support company events, sponsorships, festivals, and nonprofit initiatives

Website, Email & CRM Marketing

  • Update and maintain company websites, landing pages, and Google Business Profiles

  • Apply SEO best practices to improve online visibility

  • Monitor website traffic, analytics, and campaign results

  • Create email newsletters, announcements, and promotional campaigns

  • Develop automated follow-up and nurture campaigns

  • Maintain CRM records and support database marketing and client re-engagement

Administrative & Project Support

  • Assist with scheduling, document preparation, file management, and office communications

  • Support real estate agents and clients with listing data entry, transaction file organization, and follow-up tasks

  • Coordinate materials, timelines, and vendor communications for construction and renovation projects

  • Help maintain design selections, budgets, and project records

  • Assist with event preparation, office organization, and daily operations

  • Provide a welcoming, professional experience for office visitors and callers


Qualifications:

Required

  • Previous hands-on public relations experience, including writing press releases, pitching stories, and conducting media outreach

  • Demonstrated ability to build media relationships and secure coverage

  • Experience in marketing, digital advertising, and content creation

  • Hands-on experience with Meta Ads, Google Ads, and retargeting campaigns

  • Strong written and verbal communication skills

  • Proficiency with Canva and marketing design tools

  • Experience updating websites and understanding SEO best practices

  • Familiarity with email marketing platforms and CRM systems

  • Proficiency with Microsoft Office and Google Workspace

  • Strong organizational skills and attention to detail

  • Ability to independently execute PR and marketing initiatives while managing administrative responsibilities

  • Ability to manage multiple projects, brands, and deadlines

  • Willingness to learn new software and support a variety of office needs

Preferred

  • Previous administrative or office support experience

  • Experience in real estate, construction, or interior design

  • A background in technology or computer engineering


About Company

Contact us today to learn more about available positions and how you can become part of our dynamic team. Let’s work together to turn your real estate aspirations into reality.

At Johnson & Wilson Companies, we’re committed to empowering agents to succeed on their own terms. Join us and unlock your potential for success in the exciting and ever-evolving world of real estate.

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