Job Description
Job DescriptionAbout the Role:
The Director of Marketing and Communications is responsible for executing comprehensive marketing and communications strategies that support the organization's goals of generating revenue, supporting campus visioning, recruiting and retaining staff, enrolling children, effectively communicating with families and stakeholders, and managing emergency communications. This role includes both internal and external communications. This position requires a working director who personally writes, edits, and produces content while managing staff and contractors. Excellent writing and editorial judgement are essential.
Who we are:
Clayton Early Learning is a leading nonprofit dedicated to providing children from birth to five with an exceptional start and empowering families for lifelong success. We directly serve approximately 500 children annually through our school, home-based programs, and community partnership sites. As a proud member of the Educare Learning Network and the Head Start community, we are deeply committed to providing high quality early childhood education through a whole-child, whole-family approach. Our unique location on a 20-acre historic campus in Denver is the foundation for our strategic vision to become a thriving neighborhood center to serve the community more fully, addressing needs including food security and health care access. Our team of over 125 dedicated professionals works in a supportive environment of collaboration, innovation, and personal growth.
What this role involves:
- Strategic Planning and Special Initiatives:
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Develop and implement marketing and communication strategies to support organizational goals.
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Implement rebranding within and outside of the organization, including name/logo/brand updates, new website development, and creation of new collateral.
- Revenue Generation:
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Support the creation and management of marketing campaigns to promote enrollment.
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Leads fundraising communications including appeals, stewardship materials, impact stories, and capital campaign content to attract and engage individual, corporate, and foundation donors.
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Support events to engage donors and stakeholders, ensuring they are memorable and impactful.
- Stakeholder Communication:
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Manage the MarCom Specialist to ensure effective ongoing communication with families and community partners.
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Manage internal communications, including organizational updates, SharePoint management, and all-staff events.
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Ensure effective communication during emergencies through well-coordinated external and internal channels.
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Ensure accessible and multilingual communications, coordination of translation, and consent and privacy practices for stories and images involving children and families.
- Brand Management:
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Lead efforts to maintain and elevate the organization's brand through strategic PR, website maintenance, social media, and email campaigns.
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Develop high-quality marketing materials, including videos, printed collateral, and digital content.
- Team Leadership:
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Provide guidance and support to staff on marketing and communications, fostering a collaborative and innovative work environment.
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Manage budget and allocate resources effectively to achieve marketing and communication objectives.
What we are looking for:Education:
- Bachelor's degree in in Marketing, Communications, Public Relations, or a related field (Master's degree preferred).
Experience:
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10+ years of experience in marketing and communications.
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5+ years of experience in a leadership position.
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Prior nonprofit fundraising communications experience strongly preferred.
Clayton Requirements:
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Must be able to pass a comprehensive background check, including CBI/FBI fingerprinting. Child abuse and neglect state registry, MVR and a national sex offender registry check every 5 years.
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Must have a valid license driver's license with evidence of active vehicle insurance.
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Pediatric first aid and CPR certification.
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Current PPD-TB testing, standard immunizations, and annual health statement, or willingness to obtain as required.
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Participate in training programs, workshops, and meetings related to the role.
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Maintains strong technology proficiency and quickly adapts to new systems, applications, and digital solutions.
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