Social Media Manager

Published: 6/14/2022

Job Description

NJ Luxury Real Estate Group at SERHANT. is seeking a highly creative, culturally aware and exceptionally proactive Social Media Manager to take ownership of our digital presence.

This position is focused exclusively on social media, digital content and YouTube.

We are not looking for a general marketing manager. We are looking for someone who lives and breathes social media, understands what makes people stop scrolling and knows how to turn an active luxury real estate business into compelling daily content.

Our goal is not simply to post more frequently.

We want to significantly expand our audience, strengthen our digital presence and develop content people genuinely want to watch, share and engage with.

The right person will bring ideas to us rather than wait for us to bring ideas to them.

You will also have the opportunity to collaborate with the broader SERHANT. media and creative ecosystem while maintaining ownership of NJ Luxury Real Estate Group's daily social strategy and execution.

What You Will Own

You will be responsible for the day to day strategy, creation, management and growth of our social media channels and YouTube presence.

Responsibilities include:

• Develop and manage our overall social media strategy

• Build and maintain a consistent content calendar across Instagram, TikTok, YouTube and other appropriate platforms

• Own the day to day management and growth of the company YouTube channel

• Develop a YouTube content strategy that includes short form and longer form video

• Generate original content concepts on a continuous basis

• Identify content opportunities throughout our normal business day

• Film short form and longer form video content in the office, at properties and during relevant events

• Edit high quality short form video

• Coordinate or oversee longer form video editing when appropriate

• Develop content for Instagram, TikTok, YouTube Shorts, YouTube and other appropriate digital platforms

• Write captions, video descriptions, titles and social copy that reflect our voice

• Publish and schedule content across our social channels

• Manage Instagram Stories and identify opportunities for real time content

• Maintain an organized content pipeline so there is always material ready to publish

• Repurpose longer form content into Reels, TikToks, YouTube Shorts and other digital content

• Identify relevant trends and determine how they can authentically apply to our brand

• Develop recurring content series that audiences begin to recognize

• Monitor comments, engagement and audience response

• Analyze content performance and use the data to improve future content

• Track follower growth, reach, engagement, video retention, watch time, shares, saves and subscriber growth

• Monitor competitors, luxury brands, real estate creators and emerging creators

• Work directly with Cristian Perez and Tony Verducci to capture content efficiently

• Direct agents and team members during filming when appropriate

• Attend select listings, property launches, events and other opportunities where valuable content can be captured

• Develop digital campaigns around new listings and important company announcements

• Create social media and YouTube launch plans for important properties

• Review and select photography and video assets specifically for digital and social use

• Determine which listing assets should be repurposed across different social platforms

• Collaborate with SERHANT. creative and media resources when appropriate

• Identify opportunities where a larger SERHANT. production, collaboration or amplification strategy could benefit the team

YouTube

YouTube should be treated as a meaningful growth channel rather than simply a place to upload videos.

Responsibilities include:

• Develop video concepts, titles, descriptions and publishing schedules

• Help create compelling thumbnails or coordinate their creation

• Optimize content for discoverability and audience retention

• Organize playlists and channel structure

• Monitor views, watch time, click-through rate, audience retention, subscriber growth and traffic sources

• Test different formats, titles and creative approaches

• Develop longer form content that can generate multiple additional pieces of short form content

What This Role Does Not Include

This role does not include print collateral.

You will not be responsible for reviewing, creating or coordinating brochures, postcards, property books, print advertisements or other printed marketing materials.

You will not be responsible for factual verification of listing documentation.

You will not be responsible for showing coordination, property access management or other administrative listing functions.

Those responsibilities are handled separately.

Your responsibility is digital.

Your focus should remain on social media strategy, content creation, YouTube, digital storytelling and audience growth.

Who We Are Looking For

We want someone who is genuinely obsessed with social media and digital video.

The ideal candidate understands that social media changes constantly and finds that exciting.

You should:

• Have exceptional instincts for short-form and long-form video

• Understand hooks, retention, pacing and storytelling

• Know how to capture attention within the first few seconds of a video

• Understand how to structure content for both social platforms and YouTube

• Have strong video editing skills

• Be comfortable filming on an iPhone as well as professional equipment when appropriate

• Understand Instagram, TikTok, YouTube and emerging platforms

• Have experience managing or growing a YouTube channel, or demonstrate a strong understanding of YouTube strategy

• Understand titles, thumbnails, descriptions, playlists, search optimization and audience retention

• Stay consistently aware of current social trends

• Understand how to participate in trends without making a luxury brand feel forced or inauthentic

• Understand the difference between luxury content and content that simply looks expensive

• Have strong written communication skills

• Be able to take a rough idea and turn it into finished content independently

• Be comfortable directing executives and agents while filming

• Be comfortable telling us when an idea will not work and presenting a better one

• Be highly organized

• Work quickly without sacrificing quality

• Be comfortable reviewing performance data and changing strategy accordingly

• Be highly proactive

• Consistently bring new ideas to the table

The strongest candidate will already have a portfolio demonstrating social media accounts, YouTube channels, short form video, longer form video or brands they have personally helped grow.

Experience in luxury, real estate, hospitality, fashion, lifestyle or personal brand development is valuable but not required.

The Person We Do Not Want

We are not looking for someone who needs to be told what to post each day.

We are not looking for someone whose strategy consists primarily of listing photos and generic captions.

We are not looking for someone who sees social media as simply keeping accounts active.

We are not looking for someone who requires extensive direction before taking action.

We are not looking for someone who treats YouTube as a place to upload videos without a strategy for growth.

We want someone who regularly walks into the office saying, "I have an idea."

What Success Looks Like

Success will be measured by more than follower count.

We will look at:

• Consistency and quality of content

• Audience growth across social platforms

• YouTube subscriber growth

• Reach and impressions

• Engagement

• Video views and retention

• YouTube watch time and audience retention

• YouTube click through rate and traffic sources

• Shares and saves

• Growth in brand awareness

• Increased inbound engagement

• Opportunities generated through social media and YouTube

• Development of recognizable content formats and series

• Increased efficiency in how content is captured and produced

Most importantly, our social presence and YouTube channel should become noticeably more active, distinctive and relevant because you are running them.

Compensation and Benefits

• Salary of $70,000 to $85,000 based on experience, portfolio and qualifications

• Performance based bonus eligibility

• Medical insurance

• Fifteen days of paid vacation

• Paid sick time

• Paid company holidays

• Company provided computer and necessary technology

• Mobile phone reimbursement

• Mileage reimbursement for approved business travel

• Professional development opportunities

• Access to the broader SERHANT. creative and media ecosystem

Schedule

This is a full-time, primarily in-office position based in Short Hills, New Jersey.

Social media and YouTube do not operate exclusively during traditional business hours. There will occasionally be events, property launches, video shoots and other situations where attendance outside the normal workday is important.

Flexibility is required, but this is not intended to be an always available position.

To Apply

Please submit your resume and a portfolio or links to social media accounts and YouTube channels that demonstrate your work.

Please also answer:

Identify one brand, company or individual whose current social media or YouTube strategy you believe is exceptional and briefly explain what they are doing well.

Applicants should be prepared to discuss which pieces of content in their portfolio they personally conceived, filmed, edited and published.

Please also describe any experience managing or growing a YouTube channel, including your involvement with content strategy, filming, editing, thumbnails, titles, publishing and analytics.

Applications without examples of relevant social media, video or YouTube work will not be considered.

NJ Luxury Real Estate Group at SERHANT. is an equal opportunity employer.

\nCompany Description

NJ Luxury Real Estate Group is a boutique luxury real estate firm based in Short Hills, New Jersey, affiliated with SERHANT. We represent high-end residential properties and land offerings across New Jersey, pairing hands-on local market expertise with a polished, editorial brand presence. Our small, founder-led team values craft and consistency across every listing, from photography to web design to original media, including our new company podcast. We are growing our in-house content capabilities and looking for people who want real creative ownership, not just execution.