Influencer Sales Manager & Booking Agent
Job Description
Core Function: Initiate and manage company’s influencer-brand partnerships, ensuring creators’ successes and integrity through strategic industry resource utilization.
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Responsibilities:
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Revenue growth and client acquisition:
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- Drive new business by identifying, prospecting, and recruiting brand clients across beauty, fashion, health, wellness, and travel.
- Develop and deliver compelling sales pitches and proposals to secure brand partnerships.
- Negotiate and close profitable deals, including setting terms and managing contracts.
- Cultivate and expand relationships with existing clients to secure renewals and upsell new services.
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Influencer strategy and management:
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- Scout and recruit a roster of high-potential influencers and model-influencers, developing their booking potential through training and brand-building guidance.
- Craft creative, data-driven influencer strategies and campaign ideas to attract and entice brand clients.
- Manage end-to-end campaign execution, including content briefing, tracking deliverables, and optimizing performance.
- Serve as the primary liaison between clients, talent and company executives, ensuring smooth communication and managing expectations.
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Market intelligence and reporting:
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- Track and report on campaign performance, key sales metrics, and opportunities, providing data-driven insights to leadership.
- Continuously monitor market trends and the competitive landscape to inform strategy and identify new business opportunities.
- Maintain accurate client and talent data in the company's systems.
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Collaborative and cross-functional duties:
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- Cross-team collaboration to develop high-impact promotional materials, media kits and case studies.
- Work with leadership to implement new technologies and refine policies for the influencer division.
- Attend industry events and networking opportunities to build and strengthen client relationships.
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Skills & Attributes:
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- Self-motivated sales professional with proven ability to work independently on multiple projects
- Strong negotiation, presentation, and communication skills
- Expert knowledge of influencer marketing industry, social media platforms, trends, and analytics
- Skilled in influencer partnerships, campaign strategies, procurement and reporting
- Detail-oriented problem solver with excellent organizational and decision-making abilities
- Client-focused relationship builder with hands-on mentality
- Team player with proactive, positive approach and ability to remain calm under pressure
- Established networks with brands and agencies
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Key Strengths:
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- Resourceful self-starter requiring minimal direction
- Multitasking expert with strong prioritization skills
- Professional demeanor with exceptional time management
- "I’ll make this happen" mindset with initiative and ownership
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Competitive base salary + uncapped commission based on experience, existing network and sales performance.