Fractional Chief Marketing Officer

Job Description

*This is not a job at ForceBrands*

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Fractional CMO / Senior Consumer Marketing Leader

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Location: Remote

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Duration: Approximately 2 months, starting ASAP

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Schedule: Part-time and flexible, approximately 20 hours per week

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The Opportunity

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A high-growth consumer brand with established national retail distribution is seeking a senior marketing leader for a focused strategy engagement. The company has strong product-market fit and distribution; its next challenge is accelerating consumer demand, household penetration and retail velocity. This leader will partner with the CEO and marketing team to develop a clear, actionable growth strategy that identifies where the brand should concentrate its marketing investment to drive awareness, trial and measurable retail growth.

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Key Responsibilities

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• Diagnose the current demand equation, including who buys the brand, why they choose it and what is limiting household penetration.

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• Quantify the consumer growth required to significantly increase retail velocity.

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• Identify the highest-potential consumer targets and strongest reasons to choose the brand.

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• Recommend the 2–3 demand-generation engines most likely to drive mass awareness and trial.

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• Evaluate investment across brand, creators, retail media, shopper marketing, sampling, PR and performance marketing.

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• Build a practical test-and-learn framework to measure incrementality before scaling nationally.

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• Deliver a concise demand and velocity brief for the internal marketing team to execute.

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Ideal Background

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• Former CMO or senior consumer marketing operator with recent, hands-on experience scaling a consumer goods challenger brand.

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• Personally helped grow a consumer brand to $150M+ in retail sales and establish category-leading velocity.

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• Experience scaling through Walmart and/or national mass, grocery or club retail.

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• Success driving awareness and trial in a high-frequency category such as beverages, snacks, breakfast or dairy.

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• Experience transitioning a brand from early adopter or DTC growth to mass retail scale.

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• Strong understanding of household penetration, incrementality, retail velocity and marketing effectiveness.

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• Comfortable making focused investment decisions within challenger-brand budgets.

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• Current fluency across evolving consumer channels, including creators, retail media, live shopping and TikTok Shop.

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This is best suited for a current or recent operator who has personally solved the challenge of converting national distribution into sustained consumer demand—not a traditional strategy consultant.