Job Description
Job DescriptionTitle: SEO, GEO/AEO & Performance Marketing Expert
Location: Malvern, PA (Onsite)
Duration: Full-time
Salary Range: $140,000-$150,000 per annum up-to 165/k
Job Description
- The AEO/GEO/ SEO specialist works to support SEO, Generative Engine Eligible to workimization (GEO), Answer Engine Eligible to workimization (AEO), and AI Search Eligible to workimization (AISO) initiatives.
- This rule focuses on executing and Eligible to workimizing programs that improve discoverability across traditional search engines and AI-driven answer platforms, while supporting business growth through organic visibility, citation performance, and actionable insights
Must Have Technical/Functional Skills
- 3-5 years of related SEO, digital marketing, content Eligible to workimization, or search strategy experience.
- Foundational knowledge of SEO principles, analytics, and content Eligible to workimization best practices.
- Experience with GEO, AEO, LLM-focused SEO, or AI visibility initiatives
- Working familiarity with tools such as Google Search Console, Conductor, Screaming frog and other similar platforms
- Understanding of structured/ markdown content, schema, semantic search, and AI readable content best practices
- Strong analytical, communication, and cross-functional collaboration skills
Role Responsibilities
- Develop and execute strategy to support SEO, GEO, AEO and AISO initiatives that improve visibility across traditional search and AI-generated search experiences.
- Serve as consultative expert for content production teams to ensure website content is Eligible to workimized for search and AI-driven discoverability, citation and summarization
- Apply structured, semantic, and question-led content approaches that improve extractability, clarity, and topical authority
- Support technical Eligible to workimization efforts including structured data, schema, internal linking and other best practices that enhance search and AI visibility
- Track, analyze, and report on organic search performance, AI visibility, share of voice, citations and related KPIs; turn findings into actionable recommendations.
- Collaborate with marketing, content, product, analytics, and technical teams to prioritize work, communicate status, and support execution
- Collaborate with other divisional SEO/ GEO leads to share best practices and ensure coverage for contingency purposes.
- Proactively stay abreast of ever changing LLM environment.
- Identify opportunities, risks, and experiments related to search and AI visibility, escalating issues and sharing learnings with stakeholders as needed.
- Participate in special projects and perform other duties as assigned.
Expertise Needed:
- Author and maintain JSON-LD schema markup via AEO/GEO component in AEM.
- Implement schema types covering client s thought leadership, funds and media content.
- Drive Server-Side rendering (SSR) implementation to ensure page content is fully crawlable by LLMs and AI indexes.
- Research and develop long-tail keywords, conversational queries and contextually relevant prompts aligned to user intent.
- Deep SEO/AEO expertise: At least 10 years of experience with 5 years of experience in digital marketing, with 3 years specifically focused on SEO/AEO (agency or in-house).
- You have a deep understanding of the "how" and "why" behind organic search and can speak credibly to both practitioners and executives