Job Description
Job Description
Client: Leading Entertainment Firm
Title: Media Campaign Planning Specialist
Location: New York, NY 10036 - Onsite Role
Duration: 06 Months (Extension/Conversion will be based on performance)
Pay Rate: ($35 - $40) on an hourly basis
Overview:
- Support digital media planning and campaign execution for organizational campaigns by translating campaign briefs, budgets, and target audiences into actionable media plans across programmatic, C TV, paid social media, and paid search.
Requirements:
- 3+ years of experience in digital media planning and/or media buying.
- Strong understanding of digital advertising, media planning, and campaign execution.
- Experience with Prisma, MediaTools, or similar media planning platforms.
- Knowledge of programmatic, C TV, paid social, and paid search.
- Strong Excel and PowerPoint skills.
- Experience working with media budgets, campaign plans, vendors, and cross-functional teams.
Responsibilities:
- Develop and maintain digital media plans based on campaign briefs, budgets, objectives, and target audiences.
- Recommend appropriate channels, platforms, partners, tactics, and budget allocations.
- Coordinate with media buyers, vendors, Ad Ops, and internal stakeholders to support campaign activation.
- Manage campaign planning documents, revisions, placements, budgets, and supporting details.
- Assist with campaign setup, asset coordination, tagging, naming conventions, and quality assurance.
- Monitor campaign delivery and identify potential pacing, performance, or execution issues.
- Prepare campaign reporting, recaps, and updates for internal stakeholders.
- Support media RFPs, vendor coordination, and ongoing campaign planning needs.
- Maintain accurate documentation and ensure campaigns are executed according to approved media plans.
Benefits:
- The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan, life insurance, long-term disability insurance, short-term disability insurance, paid parking/public transportation, paid time, paid sick and safe time, hours of paid vacation time, weeks of paid parental leave, paid holidays annually - AS Applicable.