Job Description
Job Description
Role- Marketing Analyst
LOcation- Warren MI -Onsite local preffered
All Visa - No OPT
Client- General Motors
What You'll Be Doing…
- Develop strategic partnerships across various teams and unite marketing strategies at all tiers and with Dealer Groups.
- Drive cross-tier initiatives with an entrepreneurial spirit, leveraging detailed data analytics for a unified marketing approach.
- Collaborate on seamless Cross-Tier Media Strategy and Measurement with internal teams to ensure smooth execution at the Dealer level.
- Enhance data capabilities using T3 product portfolio, identifying exclusive first-party data to be shared with participating Dealers at no extra cost.
- Engage with stakeholders as the primary T3 contact for cross-tier advertising initiatives and goals.
- Work with brand teams to maximize retail performance and sales for key markets, channels, or models.
- Infuse T3 perspectives into national strategies, supporting dealer-level execution.
- Stay ahead of digital trends and emerging tools to implement innovative practices across tiers.
- Serve as the Subject Matter Expert (SME) for cross-tier initiatives, facilitating partner selection and strategic implementation.
- Collaborate directly with Dealer Groups to establish shared goals and strategic opportunities, strengthening partnerships.
- Advocate for Dealer Groups in cross-tier discussions, offering actionable insights from data-driven recommendations.
The Right Person Has…
- Bachelor’s degree in Marketing, Business, or a related field.
- Over 7 years of experience in Marketing, Media, Audience Targeting, or Brand roles within retail marketing.
- A strong understanding of automotive retail and digital marketing strategies to drive sales and dealer profitability.
- Experience in digital media strategy for Tier 1 and Tier 3, with a sound knowledge of various platforms, technologies, and processes.
- A keen awareness of digital trends, consumer behaviors, and emerging channels to foster innovation.
- Proficiency in all paid digital advertising channels, including SEM, Display, Social Media, Video, CTV, etc.
- Familiarity with Customer Data Platforms (CDPs), digital media analytics, and audience curation.
- Experience with T3-specific tools such as Call Tracking, Vehicle Merchandising, and Chat Tools, among others.
- Knowledge of major media platforms such as Amazon, TikTok, Meta, and Google, and experience working within a dealer-vendor ecosystem.
If you’re enthusiastic about propelling your career as a Tier 3 Cross-Tier and Dealer Group Lead, reach out today to explore this incredible opportunity!
If you are interested or have any references please share resume at mukul@brightmindsol.com.