Job Description
Marketing and Communications Manager (Consultant)
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Position Summary
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Partners with clinical department leadership and faculty to gain a clear understanding of
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business initiatives and effectively translate them into marketing strategies and tactics.
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This role requires a strong blend of strategic thinking, stakeholder management, project
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management, executional excellence and healthcare marketing expertise.
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Key Responsibilities
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Strategic Planning & Consultation
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• Develops and implements strategic marketing and communications plan to achieve
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Department objectives.
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• Conducts assessments of assigned divisions to identify opportunities, barriers,
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audience needs and marketing gaps.
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• Establishes and prioritizes divisions based on organizational goals, business drivers,
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growth potential and resource needs.
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• Translates complex business and clinical priorities into actionable marketing tactics
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to execute with measurable outcomes.
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Integrated Marketing & Communications
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• Identifies the most effective communications channels and execute marketing and
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communications tactics.
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• Transforms content from subject matter experts into simplified, consumer-friendly
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material. Researches, writes and edits content for internal audiences. Channels
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may include newsletters, web pages, marketing collateral, featured stories,
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infographics and social media.
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• Ensures messaging adheres to WCM’s Brand Guidelines and style guide.
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Stakeholder Management
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• Builds strong relationships with physicians, administrators, department leadership
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and External Affairs cross-functional partners.• Facilitates strategic planning discussions and presents recommendations to
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leadership audiences.
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• Manages expectations, priorities and project timelines across multiple
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stakeholders.
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Market Intelligence & Performance Analysis
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• Monitors healthcare market trends, competitive activity, patient demand, referral
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patterns and industry best practices.
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• Utilizes business analytics and performance data to uncover actionable insights
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that guide strategic recommendations.
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• Establishes KPIs and measurement frameworks to evaluate program effectiveness.
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• Analyzes campaign and channel performance and optimize strategies based on
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results.
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Project Management
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• Takes cross-functional marketing initiatives from concept through execution.
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• Coordinates internal teams and external agency partners as needed.
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• Manages multiple projects simultaneously while ensuring quality, consistency and
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timely execution.
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• Maintains project plans, budgets, timelines and reporting documentations
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