Job Description
Job: Founding Head of Brand & Content
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Location: Miami, FL (Hybrid, 3 days in-office / 2 days remote)
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Compensation: up to $80,000 base salary + equity
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About Us (www.thenothingelse.com):
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- Nothing Else is a one-year-old sensitive skincare brand. We're on a mission to remove preservatives from skincare. We're scaling quickly and hiring for our first full-time employee.
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The Role
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- We are seeking a chronically online, solo operator based in Miami, FL to join as employee #1. You will be a one-person media engine, taking complete ownership of our socials, while working in-person alongside the CEO. You will build the brand image, create content, and manage our community.
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Core Responsibilities
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- Content Production: Script, shoot, edit, and publish native short-form videos (TikTok, Reels, Shorts) and product photography in our Miami office, handling the entire process from concept to export without relying on outside editors or designers.
- Meta Ad Creative R&D: Your content will feed our paid social strategy. Design, film, and iterate on video hooks, problem-agitate-solution angles, and product demos specifically crafted to serve as high-converting creative for our paid Meta ad campaigns.
- Account Ownership: Manage 100% of incoming DMs, comments, tagged posts, and brand mentions across every platform. We view DMs not as administrative customer service, but as direct sales, community building, and our #1 source for customer feedback and content ideas.
- Brand Ambassador & Creator Seeding: Identify micro-creators and passionate customers, manage product gifting, and run our brand ambassador program to build an ongoing library of raw user-generated content (UGC) for organic social and Meta ads.
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Who You Are
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- Miami-Local Operator: You live in Miami, FL, and want a hybrid workflow where you can collaborate directly, grab physical product, and shoot real-time content on location.
- A Solo Creator at Heart: You know how to take an idea from concept to finished export on your own. You write, film, cut, add captions, and hit publish without needing a videographer, editor, or graphic designer.
- Meta Ads Native: You understand what makes someone stop scrolling on an ad. You analyze retention curves, hook rates, and comment sections to figure out why a piece of content converted.
- Frontline Communicator: You love talking to people in the DMs and comments. You understand that answering customer questions and objections in the inbox is where brand loyalty and sales are won.
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Qualifications
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- Must be located in the Miami, FL metro area and able to commute to our office in Coconut Grove 3 days per week.
- 3+ years running social channels, creating short-form video content, or managing content production for a consumer/DTC brand, agency, or your own creator accounts.
- Proven portfolio showing self-shot and self-edited short-form video (TikTok / Reels) that demonstrates strong hook writing, clear visual storytelling, and platform-native pacing.
- Deep familiarity with short-form editing tools (CapCut, Premiere Pro, or native platform editors).
- Experience or strong familiarity with performance marketing/Meta ad creative principles (Hooks, Angles, UGC, Us vs. Them).
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Compensation & Perks
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- Base salary up to $80,000 (commensurate with experience).
- Potential equity + bonus structure.
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How to Apply
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- Send an email to ben@thenothingelse.com
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