Job Description
This role is compensated through founding equity in Aebly Media, with the transition to salaried pay as we scale. This is not a salaried position upfront — you’re joining as a founding contributor with real ownership in what you help build.
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About Aebly Media
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Aebly Media is a news network with an investigative core and a civic-tech engine, built to help people cut through the noise and know exactly where they stand. Every story opens with a question and arrives as named voices with their receipts — verified, sourced quotes you weigh for yourself, never outlet ratings that tell you who to trust. Readers vote on the real thing — congressional bills broken into plain-English provisions, executive orders, Supreme Court rulings, and their own district’s ballot — and every vote writes a personal civic compass that’s theirs alone. Through Witness, what people see becomes the news: anonymous tips that, once corroborated, our journalists investigate and publish. Founded in San Diego, Aebly is built on one idea: Comfort in your Convictions.
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The Role
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We’re looking for a Social Media Director to own Aebly Media’s voice across every platform. You’d be the person turning our journalism, features, and mission into content that stops the scroll — building our presence on TikTok, Instagram, X, YouTube, and beyond. This is a founding role with full ownership of strategy, calendar, and growth: you set the tone, build the audience, and make Aebly impossible to ignore in a crowded feed.
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What you’ll do
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- Own Aebly Media’s social media strategy, voice, and presence across TikTok, Instagram, X, YouTube, Snapchat, and Facebook
- Plan and manage the content calendar, posting cadence, and campaigns across all platforms
- Create and oversee short-form content that turns Aebly’s journalism, features, and launches into engaging, platform-native posts
- Grow audience, engagement, and reach through organic strategy and trend awareness
- Coordinate with content creators, editors, and the editorial team to turn coverage into social-ready content
- Track performance analytics and use what’s working to sharpen strategy
- Manage community engagement, comments, and the brand’s public voice
- Maintain a consistent visual and editorial identity true to Aebly’s brand
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What we’re looking for
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- Experience managing social media accounts and growing an audience, ideally for a brand, publisher, or creator
- Strong understanding of short-form content and what performs on TikTok, Reels, and Shorts
- A sharp sense for voice, timing, and trends in a fast-moving feed
- Comfortable creating or directing content — writing hooks, guiding edits, shaping visuals
- Data-aware — you read analytics and adjust
- Organized enough to run a multi-platform calendar without dropping the ball
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Helpful but not required
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- Experience in news, media, politics, or civic content
- Hands-on skills with design or video tools (Canva, Figma, CapCut, Premiere, After Effects)
- A track record of growing an account or going viral
- Community management experience
- Interest in politics, current events, and media literacy
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What’s in it for you
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- A founding role owning the entire social presence of a growing news network
- Founding equity in Aebly Media with milestone-based vesting and growth prospects as we scale
- Full creative ownership of strategy and voice, not just execution
- A role with a clear trajectory as the brand and team grow
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If you know how to turn real journalism into content people actually share — and you want to build a media brand’s voice from the ground up — apply now to join Aebly Media.
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This is a founding contributor role, not a salaried employee position. Compensation is initially through founding equity, with the expectation of transitioning to salaried compensation as the company scales. Specific equity terms are finalized individually in a written contributor agreement. This role is offered on an at-will basis and does not guarantee future salaried employment. Aebly Media is an equal opportunity employer.