Job Description
*Applicant needs to live in New Jersey or very near- this is a 100% in-person position based out of Montclair, NJ.
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*Please send your portfolio or examples of previous marketing campaigns, creative work, and results.
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Marketing Manager
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Role Overview
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You will own MylarMen’s inbound and outbound marketing across email marketing, Google Ads, Meta ads, SEO, social media, and content. You will develop and execute a coordinated marketing strategy that builds brand awareness, generates qualified leads, and supports sales growth while positioning MylarMen as an authority in packaging, branding, and design.
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You will work closely with leadership to capture, edit, and package content that shares expert advice, critiques, opinions, and behind-the-scenes insights. This is a highly proactive role— you are expected to think strategically, pitch ideas, and execute across all marketing channels, connecting creative work to measurable business results.
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Key Responsibilities
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Email Marketing, Paid Advertising & SEO
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• Plan, write, build, and optimize email campaigns, audience segments, follow-up sequences, and lead-nurturing programs.
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• Manage Google Ads and Meta advertising campaigns, including audience and keyword research, creative testing, landing-page alignment, and performance optimization within approved budgets.
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• Own SEO strategy and execution, including keyword research, on-page optimization, content planning, and coordination of technical improvements to increase qualified organic traffic.
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• Coordinate inbound and outbound campaigns with sales, ensuring clear calls to action and effective lead follow-up.
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• Track campaign performance, qualified leads, conversions, acquisition costs, and return on marketing spend; report results and recommend improvements.
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Content Creation & Video
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• Film, edit, and produce short-form video content for Instagram, TikTok, LinkedIn, X/Twitter, and other platforms
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• Capture in-office content such as design breakdowns, expert commentary, critiques, reactions, and process videos
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• Translate complex packaging and branding concepts into engaging, digestible social content
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• Maintain a consistent, recognizable visual and editorial style across all video content
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Graphic Design & Asset Coordination
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• Design graphics for socials, story slides, and promotional assets catered to our social platforms
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• Maintain brand consistency across MylarMen’s digital presence
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• Manage and organize visual assets to ensure timely delivery and proper platform formatting
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Social Media Strategy & Execution
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• Develop and own MylarMen’s overarching digital content strategy aligned with business goals, product launches, and marketing initiatives
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• Maintain and evolve MylarMen’s brand voice and editorial guidelines across all digital platforms
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• Manage the content calendar end-to-end, including scheduling, publishing, and ensuring content consistency across all channels
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• Draft and edit engaging, on-brand copy for posts across LinkedIn, X/Twitter, and other platforms
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• Actively monitor social channels for mentions, news, and relevant conversations; engage with followers, partners, and the public in a timely, professional manner
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• Track platform performance metrics, analyze trends, and generate insights to inform future strategy
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Creative Direction & Ideation
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• Proactively pitch content ideas, video series concepts, and campaigns
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• Help define MylarMen’s public “voice”: confident, assertive, expert-led
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• Identify opportunities to turn day-to-day work into compelling content
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• Stay current on industry trends, competitor activity, and platform updates, bringing fresh ideas and best practices to the team
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Who We’re Looking For
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You are:
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• Edgy, motivated, and hungry to build something impactful
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• Comfortable moving fast, iterating, and learning on the fly
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• Confident enough to work around strong opinions and contribute your own
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• Interested in quality, aesthetics, and cultural relevance
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You have:
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• Hands-on experience with email marketing, Google Ads, Meta Ads Manager, and SEO.
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• Ability to connect campaign strategy, creative execution, and measurement to qualified leads and business growth.
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• Experience using analytics and conversion tracking to evaluate performance and improve campaigns.
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• Strong graphic design skills (Experience with Adobe Creative Suite required)
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• Proven experience creating and editing short-form video content
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• A strong eye for composition, pacing, and storytelling
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• Familiarity with social-first editing styles (Reels, TikTok, Shorts)
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• Experience with copywriting, community engagement, and social media strategy
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Bonus points if you:
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• Have worked in cannabis, packaging, or consumer brands
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• Understand branding beyond “making things look cool”
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• Are comfortable being on camera occasionally
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What This Is (and Isn’t)
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This is:
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A hands-on marketing leadership role with ownership across inbound and outbound channels
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An opportunity to help define a brand’s public voice
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A place to grow quickly if you are willing to grind
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This is not:
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A passive social media posting role
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A rigid corporate environment
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A job for someone who needs heavy hand-holding
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ABOUT MYLARMEN
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MylarMen is a full-service packaging, design, and branding agency specializing in tailored solutions for the cannabis industry and beyond. We collaborate closely with our clients to develop packaging and branding strategies that not only meet their needs but elevate their brand presence. Our expertise lies in crafting exceptional packaging experiences and marketing strategies that resonate across the USA. At MylarMen, we take our clients' challenges personally— investing in the creative, hands-on work required to deliver impactful, results-driven solutions.
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OTHER DETAILS
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Check out our website and Instagram to see some of the packaging we've created over the past few years.
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Website: www.mylarmen.com
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Instagram: @mylar.men
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Please email any questions to claire@mylarmen.com