TikTok Shop Content Creator & Video Editor
Job Description
We're looking for a creative, trend-savvy TikTok Shop Content Creator & Video Editor to join our
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team part-time or full time! This is a hands-on role for someone who loves creating engaging short-form videos, understands what performs well on TikTok, and knows how to turn product-focused content into videos that drive sales.
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You'll work directly out of our on-site content studio, located next to our office, to film, create,
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and edit content for our four bedding brands. From brainstorming ideas and researching
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trending products to filming and editing the final videos, you'll be involved in the entire content
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creation process.
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This role is primarily focused on TikTok Shop content, which means creating videos
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designed to showcase products, capture attention quickly, and encourage viewers to
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purchase—not just traditional brand awareness or lifestyle content.
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The ideal candidate understands the difference between standard social media content and
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conversion-focused TikTok Shop videos, or is eager to learn. We're looking for someone who
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can research successful TikTok Shop content, identify effective hooks and selling points, and
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translate those insights into original videos for our brands.
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Key Responsibilities
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Content Creation & Filming
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● Plan, film, and produce engaging, product-focused TikTok Shop videos for our four
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bedding brands.
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● Work independently in our on-site studio to capture product demonstrations, lifestyle
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content, and conversion-focused videos.
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● Develop creative concepts that highlight product features, benefits, and key selling
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points.
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● Create videos with strong opening hooks, engaging storytelling, and clear calls to action
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that encourage purchases.
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● Experiment with different filming styles, product angles, and video formats to identify
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what resonates with TikTok Shop shoppers.
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Video Editing & Post-Production
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● Edit filmed content into engaging, fast-paced videos optimized specifically for TikTok
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Shop.
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● Add captions, text overlays, transitions, music, and other elements that help capture
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attention and drive engagement.
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● Create multiple variations of videos using different hooks, selling points, and editing
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styles.
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● Ensure videos feel authentic, relatable, and native to TikTok rather than overly produced
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or traditional advertisements.
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● Organize raw footage and completed video assets for future use.
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TikTok Shop Research & Creative Strategy
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● Stay up to date with TikTok Shop trends, viral product videos, trending sounds, and
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successful selling formats.
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● Regularly research competitor brands and top-performing TikTok Shop creators to
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identify successful content strategies.
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● Study high-converting product videos to understand effective hooks, demonstrations,
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storytelling, and calls to action.
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● Bring fresh content ideas to the team based on trends, competitor research, and
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successful TikTok Shop content.
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● Test different creative approaches and use performance insights to improve future
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videos.
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Qualifications
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● Previous experience creating and editing short-form video content, professionally,
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freelance, or through personal social media accounts.
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● Strong understanding of TikTok trends, content styles, and what makes videos engaging.
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● Familiarity with TikTok Shop and product-focused, sales-driven content is strongly
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preferred.
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● Experience with video editing software such as CapCut, Adobe Premiere Pro, or similar
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tools.
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● Comfortable filming content independently, including setting up shots, lighting, and
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product displays.
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● Creative mindset with an understanding of hooks, storytelling, and product marketing.
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● Willingness to research competitor content, identify successful trends, and adapt them
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into original videos.
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● Self-motivated, organized, and able to manage content creation across multiple brands.
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● Experience creating content for e-commerce, lifestyle, home goods, or consumer brands
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is a plus.
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What We're Looking For
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We're looking for someone who understands that successful TikTok Shop content is about more
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than making a product look good—it's about creating videos that make people want to buy it.
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You should naturally pay attention to what's trending, enjoy studying successful TikTok Shop
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creators and brands, and be excited to test new hooks, product demonstrations, and creative
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approaches.
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Most importantly, we're looking for a self-starter who can take ownership of filming and editing
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content in our studio, consistently bring fresh ideas to the table, and help us create videos that
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drive real results.
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How to Apply
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Please submit your resume along with examples of short-form videos you've created and edited.
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Examples of TikTok Shop videos, product demonstrations, or other sales-focused content are
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especially encouraged