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Meta Ads Specialist

PublishedPublished: 6/14/2022

Job Description

Job Description

About the role:

Oz Marketing runs paid media for dozens of automotive and powersports client accounts across Utah, Idaho, and Montana, and Meta is a major part of how those clients reach shoppers. We need a specialist with paid media experience to own that work: building, launching, and optimizing campaigns.

About Oz Marketing:

Oz Marketing is a full-service digital marketing agency in Layton, Utah. We manage paid media, creative production, OEM compliance, marketing strategy, and reporting for our clients, so our team works across Google, Meta, YouTube, and connected TV rather than in a single channel silo. You will sit next to the people who build the creative, manage the accounts, and review ads for compliance.

What you'll do
• Own the build, launch, and daily management of Meta campaigns on Facebook and Instagram for your assigned client accounts
• Manage budgets and pacing against monthly targets, and correct spend before it drifts
• Run structured creative and audience tests, and retire what stops working
• Maintain Meta measurement, including the pixel, Conversions API, and conversion events, and flag signal problems early
• Build vehicle and inventory ads, including dynamic and catalog ads where an inventory feed is available
• Apply OEM and co-op advertising requirements to copy, offers, and disclaimers, and work with our compliance reviewers before ads go live
• Report on performance each month and recommend the next actions
What we're looking for

Required
• Two or more years of hands-on experience managing Meta Ads Manager campaigns with real budgets in an agency or in-house
• Experience setting up or troubleshooting the Meta pixel, Conversions API, and conversion events
• Experience building custom and lookalike audiences and running A/B test or lead generation campaigns
• Ability to build a performance report and explain the results to someone who is not a paid media specialist
• Ability to work in our Layton, UT office Monday through Friday, 9 AM to 5 PM

Preferred
• Experience in Automotive, powersports, RV, marine, or other inventory-based retail with ongoing promotions
• Hands-on experience or familiarity with OEM or co-op advertising requirements and approval processes
• Experience with Google Ads, YouTube, CTV, is a plus, so you can see Meta in the wider media mix
• Working knowledge of Google Analytics 4 and Google Tag Manager
• Meta Blueprint certification

Schedule and location
This is a full-time, in-office role at our Layton, UT office, Monday through Friday, 9 AM to 5 PM. It is not a remote or hybrid position.

Young Automotive Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, genetic information, veteran status, or any other characteristic protected by federal, state, or local law.

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