Performance Marketing Manager, Paid Media & Analytics

Job Description

Job DescriptionOwn the Metrics That Power Our Growth

At Rack Industries, we’re looking for a Performance Marketing leader who thrives on turning data into decisions. If you love orchestrating paid acquisition, lifecycle automation, and full-funnel analytics to drive pipeline and revenue, this role is your arena.

A Week in the RoleMonday: Paid Media Mastery

• Tune Google Ads (Search, Display, and retargeting) to squeeze more results from every dollar.
• Oversee Google Local Services Ads (GLSA): monitor lead quality, manage budgets, and optimize to hit volume targets.
• Launch and iterate Meta campaigns across Facebook and Instagram within Ads Manager.
• Run structured A/B tests on creative, copy, audiences, and landing pages.
• Track cost per lead (CPL), customer acquisition cost (CAC), ROAS, and conversion rates in real time.

Tuesday: Email & SMS Lifecycle

• Design and deploy retention, reactivation, and nurture programs that keep our services top of mind.
• Build automated email and SMS workflows that respond to behavior and lifecycle stage.
• Segment customers for precision messaging that drives repeat business, service appointments, and cross-sells.
• Measure open rate, click-through rate, conversions, and attributed revenue—and optimize weekly.

Wednesday: Lead Gen & Attribution

• Coordinate lead generation across Google, Meta, and other digital channels for consistent, qualified pipeline.
• Ensure accurate tracking and attribution across ad platforms, GA4, and our CRM.
• Troubleshoot GTM tags, conversion pixels, and CRM integrations to keep data airtight.
• Partner with Sales to improve lead-to-customer conversion and feedback loops.

Thursday: Reporting & Insights

• Publish weekly and monthly reports that spotlight spend, leads, sales, and ROI by channel.
• Maintain dashboards covering KPIs: CPL, CAC, ROAS, Lead-to-Customer Rate, Channel Revenue, and Email/Automation Revenue.
• Translate findings into clear, actionable recommendations for leadership.
• Validate data consistency across platforms before presenting.

Friday: Strategy & Optimization

• Align digital strategy with revenue and growth goals; manage campaign calendars and promotional launches.
• Identify new opportunities to scale qualified leads and strengthen retention.
• Coordinate with operations and sales to ensure campaigns match capacity and targets.
• Continuously improve campaign efficiency and performance.

What You’ll BringRequired

• 3+ years in digital/performance marketing or paid media management.
• Proven success with Google Ads and Meta Ads Manager.
• Hands-on experience with Google Local Services Ads (GLSA).
• Expertise in lead generation, conversion tracking, and marketing attribution.
• Experience building email campaigns and automated workflows (including SMS).
• Proficiency with GA4, Google Tag Manager, and ad platform reporting.
• Analytical mindset; can interpret data and act decisively.
• Excellent organization, communication, and time management.
• Self-starter who owns outcomes and performance.

Preferred

• Background in home services (HVAC, electrical, or similar).
• Experience with ServiceTitan or comparable CRMs.
• Knowledge of retention marketing and SMS automation.
• Experience managing significant monthly ad budgets.
• Comfort building dashboards and automated reporting.

How Success Is Measured

• Lead generation volume and quality
• Advertising efficiency: CPL, CAC, ROAS
• Lead-to-customer conversion rate
• Retention and lifecycle performance
• Marketing-driven revenue growth (by channel and program)

Tools You’ll Use

• Google Ads, Google Local Services Ads
• Meta Ads Manager (Facebook/Instagram)
• GA4, Google Tag Manager
• CRM integrations (e.g., ServiceTitan)
• Email/SMS automation platforms
• Dashboards and BI for reporting

Ready to turn insight into impact and scale revenue for Rack Industries? Let’s build it.