Head of Paid Media

Job Description

Job DescriptionHead of Paid Media

About Us

We are a digital marketing agency with a 20-year track record specializing in SEO, paid advertising, and website development. We serve a broad range of clients and local businesses, with a division dedicated to behavioral health. We deliver measurable growth and reliable results for our clients nationwide.

We are seeking an experienced Head of Paid Media to lead our paid advertising department, drive campaign performance, oversee client strategy, and help scale one of the fastest-growing areas of our business.

We will hire a performance-driven leader who is passionate about paid media, client success, team development, and measurable results.

Position Summary

The Head of Paid Media will be fully responsible for leading and growing the agency's paid advertising department. This is a senior leadership role requiring deep expertise in Google Ads, Meta Ads, attribution, conversion optimization, campaign architecture, and client strategy.

The ideal candidate will be capable of independently managing high-value client relationships, directing campaign strategy, improving team performance, and building the systems necessary to scale the department. As the paid media team grows, this role offers the opportunity to recruit, train, and lead additional team members while helping shape the future of the agency's advertising services.

Key Responsibilities

• Paid Media Strategy & Execution: Develop and oversee paid advertising strategies and creative across Google Ads, Meta Ads, Microsoft Ads, YouTube, and other advertising platforms.

• Department Leadership: Own the performance, processes, systems, and results of the paid media department.

• Campaign Architecture: Design and oversee campaign structures, targeting strategies, conversion tracking, attribution systems, landing page strategy, and optimization initiatives.

• Client Relationship Management: Serve as the primary strategic advisor for paid advertising clients and lead client meetings, reporting reviews, and performance discussions.

• Performance Optimization: Monitor campaign performance and continuously improve lead quality, conversion rates, cost per lead, return on ad spend, and overall client outcomes.

• Team Management: Direct and support Paid Media Specialists, Coordinators, and future team members while establishing clear performance expectations and accountability.

• SOP Development: Build, document, and improve internal processes, workflows, quality control procedures, and training systems.

• Forecasting & Planning: Develop budgets, projections, media plans, growth forecasts, and strategic recommendations for clients and leadership.

• Reporting & Analytics: Analyze campaign data and provide actionable insights through performance reporting, attribution analysis, and business intelligence tools.

Department Growth (Future Scope)

• Recruit and train additional paid media specialists.

• Establish performance benchmarks and quality standards.

• Develop career paths and training programs.

• Create scalable systems for department expansion.

• Participate in leadership planning and agency growth initiatives.

Requirements

• 5+ years of hands-on paid advertising experience managing Google Ads and Meta Ads campaigns.

• 3+ years of experience leading teams, managing client relationships, or overseeing campaign strategy.

• Proven experience managing significant monthly advertising budgets.

• Strong understanding of conversion tracking, attribution, call tracking, CRM integrations, and performance reporting.

• Experience building campaign structures and optimization strategies that generate measurable business outcomes.

• Excellent verbal and written communication skills.

• Strong presentation and client-facing consulting abilities.

• Ability to lead strategic discussions with business owners, executives, and marketing leaders.

• Comfortable working independently in a remote environment.

• Leadership qualities with the ability and desire to build a high-performing paid media team.

Preferred Qualifications

• Experience managing paid advertising campaigns for behavioral health, addiction treatment, healthcare, or other highly regulated industries.

• Experience running large-scale PPC campaigns for substance abuse treatment providers.

• Advanced experience with Google Ads, Meta Ads, Microsoft Ads, Google Analytics, Google Tag Manager, Call Tracking Metrics, and attribution platforms.

• Experience managing six-figure monthly advertising budgets.

• Agency leadership or performance marketing management experience.

• Experience hiring, mentoring, and developing paid media professionals.

Compensation

• Base Salary: Commensurate with experience.

• Performance Bonus: Based on department growth, client retention, campaign performance, and strategic objectives.

• Benefits: Remote work, flexible schedule, PTO, professional development opportunities, and leadership growth path.

Job Type

• Full-time

Work Location

• Remote

\nCompany Description

W3Global was established in 2006 in Fremont, CA with a vision: simplify the recruiting process and develop an industry-disrupting platform to connect candidates with clients. Our cutting-edge Applicant Tracking System enables us to find the right person for the right job, creating value for job seekers and employers. While W3Global initially focused on IT staffing, we have expanded the business to serve many other industries, including accounting and finance, legal, engineering, human resources, government and more.

We’re proud of the investments we’ve made in our team, having grown from four to 1000 employees and evolving into one of the leading recruitment and staffing solution providers in the industry. Our recruiters and account managers are passionate about connecting qualified professionals with the right positions in small, medium, and large companies.

Our Services
W3Global understands the natural ups and downs of an organization’s staffing needs. We are continuously adapting to industry and economic changes to find the right candidates.

We specialize in placing permanent, direct, contract, and temporary positions for companies of any size. Our recruiting services include sourcing, recruiting, screening, interview management, salary negotiations, training, and onboarding.

We are committed to helping organizations redefine their recruitment process by delivering our SaaS-based proprietary application tracking system software.

Our Expertise
W3Global has been delivering staffing solutions for nearly two decades; we know which recruiting strategies work best. Our expert team is committed to developing a customized solution to fit your company’s unique needs.

As a W3Global client, you’ll also receive personalized assistance from a seasoned team of staffing specialists. We are committed to providing both technical support and industry expertise to simplify the hiring process. We know that your time matters. W3Global will help you streamline the hiring process, getting it done and getting it right.

Company Description

W3Global was established in 2006 in Fremont, CA with a vision: simplify the recruiting process and develop an industry-disrupting platform to connect candidates with clients. Our cutting-edge Applicant Tracking System enables us to find the right person for the right job, creating value for job seekers and employers. While W3Global initially focused on IT staffing, we have expanded the business to serve many other industries, including accounting and finance, legal, engineering, human resources, government and more.\r\n\r\nWe’re proud of the investments we’ve made in our team, having grown from four to 1000 employees and evolving into one of the leading recruitment and staffing solution providers in the industry. Our recruiters and account managers are passionate about connecting qualified professionals with the right positions in small, medium, and large companies.\r\n\r\nOur Services\r\nW3Global understands the natural ups and downs of an organization’s staffing needs. We are continuously adapting to industry and economic changes to find the right candidates.\r\n\r\nWe specialize in placing permanent, direct, contract, and temporary positions for companies of any size. Our recruiting services include sourcing, recruiting, screening, interview management, salary negotiations, training, and onboarding.\r\n\r\nWe are committed to helping organizations redefine their recruitment process by delivering our SaaS-based proprietary application tracking system software.\r\n\r\nOur Expertise\r\nW3Global has been delivering staffing solutions for nearly two decades; we know which recruiting strategies work best. Our expert team is committed to developing a customized solution to fit your company’s unique needs.\r\n\r\nAs a W3Global client, you’ll also receive personalized assistance from a seasoned team of staffing specialists. We are committed to providing both technical support and industry expertise to simplify the hiring process. We know that your time matters. W3Global will help you streamline the hiring process, getting it done and getting it right.