Job Description
Job Description
Paid Digital Media Buyer
Location: Nashville, TN - Hybrid
A niche advertising agency specializing in advertising for personal injury law firms is looking for a passionate, driven, and experienced Digital Media Buyer with a focus in Meta advertising. Being cross trained in Google SEM is a bonus!This person will be part of a digital media team that is growing quickly, and there will be long-term advancement opportunities available for the right person.
You're the right person for the job if:
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You have a proven track record of generating leads using these platforms and you are excited to share your past results with us.
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You are driven, self-motivated, and seek an upward career trajectory.
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You have a passion for achieving maximum results out of full-funnel and lead generation-focused digital advertising with strengths leaning towards Paid Meta Advertising and possibly Google ads.
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You are proficient in using Meta Business Manager, managing most (if not all) stages of the campaign life (setup, launch, optimization, evaluation, reporting).
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You watch KPIs like a hawk and are quick to identify issues and make adjustments while understanding the critical role creative content plays in driving results.
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You are a process-driven self-starter who thrives in a fast-paced, ever-changing work environment.
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You are hyper-organized and enjoy executing plans to ensure campaigns run efficiently.
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You take pride in your work and are motivated by finding the right solution to every problem.
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You are an excellent problem solver who thinks quickly on their feet and enjoys doing whatever it takes to find a solution.
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You are naturally curious, results-driven, and business-minded.
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You are independent and self-sufficient in your approach to problem-solving.
Your Mission:
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Be part of generating a high quantity of leads for some of the country's most prominent law firms.
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Manage large advertising budgets on a daily basis while monitoring performance and adjusting strategy as necessary.
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Manage campaigns across multiple platforms from start to completion.
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Closely monitor the performance of ongoing campaigns, identify opportunities for advanced optimization, and help oversee the testing of new strategies to improve results.
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Assist with evaluating and implementing new marketing tools/platforms/vendors.
REQUIRED Qualifications:
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1 to 2+ years experience designing campaigns and ad strategies while building, managing, and optimizing campaigns for Paid Social or SEM/Paid Search, and Programmatic Buy experience is a plus. (Preferred Platforms: Meta, Google Ads, Google Display, Reddit, YouTube, StackAdapt, and TikTok.)
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Experience using direct response and lead generation advertising strategies successfully.
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Strong knowledge of how to use research tools and platforms, while incorporating evolving marketing trends to drive successful digital strategies.
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Basic Understanding of landing page best practices for conversion goals and click-attribution using URL tracking templates.
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Messaging and content strategy/development experience for social media campaigns.
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Highly proficient in Excel and Sheets.
PREFERRED Qualifications:
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Agency experience.
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Cross trained in Google paid media buying.
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Copywriting and social content creation experience
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Able to work with tracking pixels and conversion APIs - understanding their functionality, creation, and implementation.
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Experience with Salesforce or other CRM platforms.
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Familiarity with LookerStudio/DataStudio
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Experience in advertising for the Legal Industry, including but not limited to personal injury and Mass Torts