Job Description
Job DescriptionBenefits:
- 401(k)
- Competitive salary
- Employee discounts
- Paid time off
About the Role: Social Media Marketing Manager
As our Social Media Marketing Manager, you will own the content and creator channels that make ZZ Med Spa the name people trust in aesthetics. You’ll run our social presence across Instagram, TikTok, and Facebook, build and manage our influencer and UGC creator program, and turn great content into booked consults. This is an exciting opportunity for a creative, data-driven marketer to directly impact brand awareness, lead volume, and revenue at a fast-growing Manhattan med spa group that is expanding to new locations.
Compensation
Enjoy a competitive base salary, plus the opportunity to earn performance-based bonuses tied to social and influencer results. This compensation plan rewards your ability to turn content and creator partnerships into leads, booked clients, and revenue.
The role; earn $60,000 to $62,000 annually, with top performers exceeding expectations thanks to their ability to build content that converts. At ZZ Med Spa, your success is our success!
Primary Focus
- Social Media Strategy & Content: Own our organic presence across all locations on Instagram, TikTok, and Facebook. Plan the content calendar, direct shoots, and publish content that is on brand, educational, and built to drive bookings.
- Influencer Marketing: Source, vet, and recruit influencers and micro-influencers in the NYC area. Negotiate partnerships, manage contracts and deliverables, and build long-term relationships with top-performing creators.
- UGC & Creator Program: Build and run a UGC creator pipeline. Brief creators on hooks, scripts, and formats, and manage revisions and timelines so we always have fresh content.
- Content-to-Ad Pipeline: Turn top-performing organic, influencer, and UGC content into paid ad creative. Work closely with our paid media team on testing, iteration, and creative performance.
Supporting Responsibilities
- Community Management: Engage with comments, DMs, and reviews to build trust, answer questions, and move interested followers into our booking funnel.
- Customer Stories & Testimonials: Capture and showcase real client results and testimonials, with proper consent and in line with advertising rules.
- Staff & Clinic Content: Partner with our providers and clinic teams, including team members with their own followings, to create authentic behind-the-scenes content.
- Trend Monitoring: Stay on top of platform trends, competitor activity, and aesthetic industry conversations, and turn them into content ideas.
Across All Channels
- Track and Report Performance: Monitor reach, engagement, follower growth, creator ROI, cost per lead from influencer and UGC content, and bookings attributed to social. Deliver clear, data-backed reporting to leadership.
- Optimize the Funnel: Work closely with our setter/call center and sales teams to make sure social-driven leads are followed up quickly and convert to booked consults.
- Maintain Brand and Compliance Standards: Ensure all content, creator posts, and partnerships follow our brand standards and applicable FTC disclosure rules, advertising regulations, and healthcare-related requirements (including patient privacy).
- Collaborate Across Teams: Partner with our Head of Sales, clinic managers, and Operations to align content and promotions with capacity and performance goals across locations.
What We’re Looking For
- Education: Bachelor’s degree required (Marketing, Communications, or a related field preferred).
- Experience: 2+ years of hands-on social media and/or influencer marketing experience, with a track record of growing audiences and driving measurable business results. Experience in med spa, aesthetics, beauty, healthcare, or other high-touch local service businesses is a strong plus.
- Skills: Strong command of Instagram, TikTok, and Facebook (organic and creator workflows), social scheduling and analytics tools, and Google Suite. Working knowledge of Meta Ads Manager and CRM tools is a plus.
- Creative Judgment: A strong eye for content, hooks, copy, and storytelling. Comfortable shooting and editing basic content (CapCut, Canva, or similar), and able to brief videographers, editors, and creators effectively.
- Relationship Builder: Confident reaching out to, negotiating with, and managing creators, with a network of NYC influencers a plus.
- Analytical Mindset: Comfortable owning numbers like engagement rate, cost per lead, creator ROI, and conversion rates, and making decisions from the data.
- Professionalism: A proactive, detail-oriented self-starter who is committed to ZZ Med Spa’s values and operational excellence.
- Availability: Flexibility to respond to content opportunities and campaign needs, including occasional evenings and weekends and on-location shoots across our clinics.
Why You’ll Love It Here
- Ownership Opportunities: Take charge of our social and creator channels with the autonomy to test, learn, and scale.
- Professional Growth: Receive ongoing development and a clear path to advancement as we open new locations and grow the marketing team.
- Collaborative Culture: Join a supportive, innovative team that values teamwork and excellence.
- Competitive Rewards: Enjoy a competitive salary and performance incentives, along with health insurance stipends.
- Exclusive Perks: Get free and discounted aesthetic treatments so you can look and feel your best!
Why ZZ Med Spa?
At ZZ Med Spa, we set a higher standard for aesthetic medicine. Every treatment is performed by licensed medical professionals following physician-supervised protocols built for safety and effectiveness. With state-of-the-art technology and premium products, we care for all skin types with precision, blending clinical expertise with cutting-edge innovation. Our locations across Manhattan and Queens are rated 5 stars by our clients.
Join Our Team
At ZZ Med Spa, we empower our team members to thrive in a dynamic environment where excellence and innovation fuel success. If you’re a creative, results-driven marketer who loves turning great content and creator partnerships into growth, and wants to help scale a high-performing brand, we’d love to hear from you.
Take the next step in your career. Apply today and help us shape the future of aesthetic medicine!
Benefits Summary
ZZ Med Spa offers health insurance stipends and competitive incentive compensation, including potential bonuses, depending on role and performance.