Job Description
Social Media Manager
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7th Street Burger
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Location: New York, NY
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Reports To: Chief Marketing Officer
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Position Type: Full-time
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About 7th Street Burger
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7th Street Burger was founded in 2021 by two college friends with one simple idea — make great burgers, keep it simple, and stay true to our roots. What started as a single East Village shop has grown into 37+ locations across New York, Boston, Philadelphia, New Jersey, Washington DC and MD, with plans to scale throughout the Northeast and beyond.
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We're a team of operators, builders, and neighborhood people who love great food, good energy, and the communities we serve. We’re building something that the neighborhood can rely on, good food, honest value, and people who show up for their customers and each other. We keep it simple and we stay close to what we know. That’s the standard 7th Street Burger was built on, and it’s the one we’re taking with us as we grow.
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The Role
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We're looking for a Social Media Manager who lives and breathes social media. Someone with incredible creative instincts, a deep understanding of culture, and a proven ability to create content that drives business results and true engagement.
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7th Street Burger already has a passionate following and real cultural momentum. Your job is to build on that foundation, creating great content, engaging our community, and helping introduce the brand to new audiences as we grow.
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You'll be hands-on, moving quickly from idea to execution, with the freedom to experiment and help define how 7th Street Burger shows up in culture.
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Responsibilities
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- Create great content: Concept, shoot, edit, and publish original content for TikTok, Instagram, and other platforms. Capture the food, people, neighborhoods, and energy that make 7th Street Burger special.
- Build and engage our community: Own day-to-day social engagement, interact with fans and followers, encourage user-generated content, and turn conversations into meaningful relationships with the brand.
- Keep us culturally relevant: Stay connected to what's happening in social, music, sports, streetwear, food, and entertainment. Identify trends, creators, and cultural moments where 7th Street Burger can show up authentically.
- Bring our marketing to life: Support new store openings, menu launches, partnerships/sponsorships, and local activations with creative social content that builds awareness, excitement, and trial.
- Own our social presence: Manage content planning, publishing, and community management while developing a consistent, recognizable brand voice across platforms.
- Optimize our presence. You will need to optimize our entire social presence, and should have a deep understanding of each platform, including best practices for measurement and paid social/boosting.
- Measure, learn, and improve: Track content and community performance, identify what works, and constantly experiment with new ways to grow our audience, engagement, and business impact.
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Requirements
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- A creator at heart. You can shoot, edit, write, and publish great content yourself. You don't need a production crew or agency to make something amazing.
- You live on social. You understand TikTok, Instagram, and emerging platforms because you're genuinely immersed in them in your daily life.
- You have great taste and cultural instincts. You know what's interesting, what's next, and how to make content feel authentic.
- You're a community builder. You love engaging with people, creating conversations, and turning followers into passionate fans.
- You move fast and think creatively. You're resourceful, experimental, and comfortable trying new things without a big budget.
- You're hands-on and entrepreneurial. You're just as comfortable creating content in a busy burger shop at midnight as you are brainstorming your next big idea.
- You understand the bigger picture. You know great social isn't just about views and followers. It's about building a brand people love and helping grow the business.
- You’re available. We are a late-night burger brand, and a lot of the fun happens at night. We’ll need you out and about, at new store openings (including travel), events, stunts and partnerships.
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Experience
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1–5 years of hands-on experience in social media management, content creation, and community engagement, ideally for a consumer-facing brand. Proven track record of creating compelling, culturally relevant content that drives engagement, builds community, and grows brand awareness. Deep understanding of TikTok, Instagram, and emerging social platforms, with strong creative instincts and the ability to translate brand personality into authentic, high-performing content. Experience in food, beverage, hospitality, or lifestyle brands is a plus, but not required.
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Why 7th Street Burger
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We’re not just opening shops — we’re building the next great neighborhood burger brand.
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You'll have the opportunity to shape the social presence of a growing brand, create work that millions of people will see, and be part of a team that values creativity, speed, and authenticity over corporate playbooks.
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If you want to create content people actually care about, build a community that loves the brand, and have some fun doing it, this is your opportunity.
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Compensation
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Salary Range: $80k - $90k