Job Description
Job Description
About ETS:
ETS is a global education and talent solutions organization enabling lifelong learners worldwide to be future-ready. For more than 75 years, we've been advancing the science of measurement to build benchmarks for fair and valid skill assessment across cultures and borders. Our worldwide impact extends through our renowned assessments including TOEFL®, TOEIC®, GRE® and Praxis® tests, serving millions of learners in more than 200 countries and territories. Through strategic acquisitions, we've expanded our global capabilities: PSI strengthens our workforce assessment solutions, while Edusoft, Kira Talent, Pipplet, Vericant, and Wheebox enhance our educational technology and assessment platforms across critical markets worldwide.
Through ETS Research Institute and ETS Solutions, we're partnering with educational institutions, governments, and organizations globally to promote skill proficiency, empower upward mobility, and unlock opportunities for everyone, everywhere. With offices and partners across Asia, Europe, the Middle East, Africa, and the Americas, we deliver nearly 50 million tests annually. Join us in our journey of measuring progress to power human progress worldwide.
The Director of Public Relations will provide international brand public relations leadership, focusing on strategic communications for established and emerging brands in a highly competitive global marketplace. You will define, support, manage, and communicate the communications strategy internally and externally to assist in driving revenue and mitigating risk. You will position the brand to drive shifts in preference and buying behavior among target audiences and create and drive strategies across the international markets while maintaining high-quality brand and corporate messaging. Finally, you will oversee and direct PR agency activities and coordinate closely with the corresponding marketing and product teams.
International Public Relations Strategy
• Develop and implement comprehensive public relations plans, advise on effective spend and audit/re-strategize executed campaigns, if needed.
• Create and implement brand awareness public relations campaigns in multiple, diversified domestic and international markets
• Design tailored in-country public relations campaigns specific to the needs of target countries.
• Work with partner networks and resellers to evaluate business needs, create and review public relations plans and strategize tactical campaigns.
• Adhere to ethical standards and comply with the laws and regulations applicable to your job function
Education:
- Bachelor’s degree in communications, Marketing, Journalism or related field
- MBA preferred
Required Experience:
- 10+ years of public relations/communications experience are required or an equivalent combination of education and experience from which comparable knowledge and abilities can be acquired is necessary
- PR Agency experience a plus
- Experience developing social media strategy a plus
Skills:
- A strong record of performance in reaching desired markets
- The ability to contribute to and develop strategic communication plans
- In-depth understanding of long-term strategic planning and ability to develop and implement strategic plans
- Proven experience in creating and implementing country-specific effective communications plans.
- Outstanding leadership skills developed in a fast-paced, dynamic, multi-tasking environment with the ability to take a project and follow through to execution.
- Demonstrated success in a matrix-type organizational structure with vertical and lateral relationships between business units and functional groups
- Ability to recruit, develop and train a strong professional team
- Strong interpersonal, verbal and written communication skills
- Forward-thinking intellectual leadership, excellent collaboration and negotiation skills, excellent presentation and managerial skills are essential for success in this role
#LI-NK1
ETS is mission driven and action oriented
- We are passionate about hiring innovative thinkers who believe in the promise of education and lifelong learning.
- We are energized by cultivating growth, innovation, and continuous transformation for the next generation of rising professionals as leaders. Â In support of this ETS offers multiple Business Resource Groups (BRG) for you to learn and advance your career growth!
- As a not-for-profit organization we will encourage you to lean in to your passion for volunteering. Â At ETS you may qualify for up to an additional 8 hours of PTO for volunteer work on causes that are important to you!
- The base salary range advertised represents the low and high end of the anticipated salary range for this position. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. The base pay is only one aspect of the Total Rewards Package that will be offered to the successful candidate.
ETS is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, gender identity, or any other characteristic protected by law. We believe in creating a work environment where all individuals are treated with respect and dignity.