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Head of Social Media

PublishedPublished: 6/14/2022

Job Description

About SoFast

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SoFast is a new, cutting-edge functional beverage: a natural way to fortify yourself and control your appetite. It's developed with Power Brands, the team behind about 3,000 beverage brands for Coca-Cola, PepsiCo, Nestle, and hundreds of startups.

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About the role

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This is a not a strategy role. We're hiring someone who runs social programs with their own hands, every day.

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You'll own SoFast's social media and run every program yourself: building campaigns, scheduling and posting, running paid social on Meta and TikTok, managing creators and influencers, engaging the community and reading the numbers. Our in-house design team produces the content and you tell them what you need. Then you take it live and make it perform.

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What you will bring:

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  • 7+ years of running social programs you designs and launched yourself
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  • At least one brand you grew from scratch, with numbers to prove it
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  • CPG, beverage or food experience (strongly preferred)
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  • Fluency in TikTok, Reels, Shorts and LinkedIn, plus paid social and AI tools
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  • Speed, self-direction, and weekly reporting on what's working and what you've cut
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Who this isn't for: If you've moved past doing the work and now mostly direct others this isn't your role. We want an operator who still loves being on the keyboard.

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What you get:

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  • $130,000-$170,000 base pay + performance bonus
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  • Medical, dental and vision
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  • Paid time off and holidays
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