Job Description
Job Description
About the Company
Marketing firm with over 40 years of success, specializing in radio, print, broadcast, digital, and branding. Clients span a range of industries, including retail, media, nonprofit, technology, entertainment, and hospitality.
Benefits
- Medical insurance
- 401(k)
- Unlimited PTO
- Paid holidays, including a company shutdown the last week of December
- Summer Fridays
- Flex time
- Cell phone stipend
- Professional development (training, memberships, and conferences)
- Philanthropic support
- Hybrid, 2 day a week
Responsibilities
- Develop digital media strategies that work in tandem with the integrated media plan and overall advertising strategy
- Design, build, and manage SEM campaigns, including account structure, keyword research, bid strategy and management, ad copy, and other core PPC functions
- Create and interpret reports that measure campaign delivery against KPIs and identify opportunities to improve performance
- Interpret, summarize, and communicate learnings from primary and secondary data to continuously improve ROI on client budgets
- Manage multiple projects with close attention to detail, deadlines, budgets, and timelines
- Collaborate with media and client services teams while also working independently
Qualifications
- Thorough knowledge of Google Ads and Microsoft Ads, plus bid management tools
- Knowledge of advanced interactive targeting technologies
- Experience with third-party ad serving, campaign trafficking, and web analytics tools such as Google Analytics and Adobe Analytics
- Working knowledge of HTML, CSS, and JavaScript
- Strong analytical and Excel skills, along with strong written and verbal communication
- Passion for digital media and a drive to stay current on search marketing trends and best practices