Job Description
Job Description
Salary: $90,000–$150,000 annually, depending on experience
A large, growing healthcare organization with skilled nursing facilities throughout New York is seeking an experienced Director of Marketing to oversee and drive marketing initiatives across its portfolio.
This is a hands-on, multifaceted role overseeing brand development, facility marketing, community outreach, events, print materials, social media, and promotional campaigns.
Responsibilities:
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Lead marketing initiatives across multiple skilled nursing facilities.
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Develop strategies to strengthen brand awareness and organizational visibility.
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Oversee print advertising, brochures, promotional materials, and branding.
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Coordinate community events, outreach programs, and facility marketing efforts.
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Manage social media presence and broader promotional initiatives.
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Partner with facility leadership to support census growth and community engagement.
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Ensure consistent branding and messaging across all locations.
Qualifications:
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Marketing leadership experience; healthcare or senior living experience preferred.
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Strong background in branding, events, print marketing, and social media.
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Excellent communication, organizational, and project management skills.
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Ability to manage multiple initiatives across multiple locations.
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Creative, resourceful, and comfortable taking ownership of all marketing functions.
Compensation & Benefits:
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Competitive salary of $90,000–$150,000, depending on experience.
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Medical, dental, and vision insurance.
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401(k)
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Paid time off, holidays, and sick time.
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