Job Description
\nPrimary Skills: Brand Strategy & Brand Management (advanced), Creative Strategy & Cultural Partnerships (advanced), Brand Health & Market Research Analytics (advanced), Integrated Marketing & Positioning (advanced), Partner/Agency & Project Management (advanced)\n
\nContract Type: W2 Only\n
\nDuration: 8 months\n
\nLocation: San Diego, CA ()\n
\nPay Range: $45- $52\n
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\nJob Summary:\n
\nThis role will support Clients brand transformation, with a focus on building trust with Gen Z and expanding the brand beyond its traditional DIY tax perception. The contractor will lead cultural partnerships, brand health reporting, integrated marketing, and ad hoc brand strategy, translating data into actionable recommendations and driving projects from strategy through execution.\n
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\nKey Responsibilities:\n
\nDevelop and execute cultural partnerships across podcasts, streaming, music, gaming, and other cultural spaces.\n
\nManage partners and internal teams against timelines, budgets, and deliverables.\n
\nPartner cross-functionally with media, creative, social, design, and brand teams to bring campaigns to market.\n
\nLead brand health reporting, translating qualitative and quantitative research into clear insights and recommendations.\n
\nSupport TurboTax brand positioning, messaging architecture, brand strategy, naming, and brand architecture.\n
\nSupport integrated marketing initiatives, including GTM toolkits and messaging responses to market/tax-law changes.\n
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\nMust-Have Skills:\n
\n5+ years of Brand Strategy, Creative Strategy, or Brand Management experience.\n
\nStrong ability to translate qualitative & quantitative data into actionable strategic insights.\n
\nProven experience managing agency/partner relationships, timelines, budgets, and deliverables.\n
\nExperience with cultural partnerships, integrated marketing, positioning, or brand campaigns.\n
\nStrong independent project ownership, taking initiatives from strategy through execution with minimal oversight.\n
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\nABOUT AKRAYA\n
\nAkraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. Most recently, we were recognized Stevie Employer of the Year 2025, SIA Best Staffing Firm to work for 2025, Inc 5000 Best Workspaces in US (2025 & 2024) and Glassdoor's Best Places to Work (2023 & 2022)!\n
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