Sr Director, Marketing

Published: 6/14/2022

Job Description

A global consumer products company is seeking a creative, commercially minded Sr. Director/Head of Marketing to lead its U.S. marketing organization and drive the next phase of growth.

This is an executive-level, hands-on leadership role for a marketing professional who combines strategic vision with the ability to execute. The Sr. Director/Head of Marketing will own the U.S. marketing strategic roadmap, developing and implementing integrated marketing programs that increase market share, strengthen brand positioning, accelerate product growth, and drive revenue.

The ideal candidate brings experience marketing consumer products through major big-box retailers such as Home Depot, Lowe's, Walmart, and similar retail partners. This leader will oversee Brand, Product, and Digital Marketing, connecting consumer insights, innovation, retail marketing, and omnichannel campaigns to deliver measurable business results.

The position requires a collaborative leader who can develop a vision, inspire a team, and roll up their sleeves to bring creative ideas and innovative marketing programs to market.

Key Responsibilities

Marketing Strategy & Business Growth

Own and lead the U.S. marketing strategic roadmap, aligning marketing priorities with corporate objectives and revenue and profitability targets.

Develop integrated marketing strategies that increase market share, strengthen brand awareness, and accelerate business growth.

Identify emerging consumer trends, market opportunities, competitive threats, and new avenues for growth.

Translate consumer and market insights into actionable strategies, innovative campaigns, and commercially successful initiatives.

Establish clear marketing objectives, performance metrics, and reporting to measure effectiveness and optimize results.

Integrated Marketing & Brand Leadership

Lead and integrate Brand, Product, and Digital Marketing to deliver a consistent and compelling brand experience across consumer touchpoints.

Develop creative, differentiated marketing programs that engage consumers, support retail partners, and drive demand.

Oversee integrated marketing campaigns across digital media, paid advertising, content, promotions, social media, and other relevant channels.

Build and execute annual marketing plans, promotional calendars, and media strategies.

Lead brand positioning, messaging, and marketing communications to strengthen brand relevance and differentiation.

Evaluate campaign performance, marketing effectiveness, and return on investment, reallocating resources to maximize results.

Big-Box Retail & Channel Marketing

Develop marketing strategies that support growth with major retail partners, including Home Depot, Lowe's, Walmart, and other national retailers.

Partner closely with Sales to create integrated retail marketing programs that increase product visibility, strengthen retailer relationships, and drive sell-through.

Identify opportunities to improve product presentation, digital shelf performance, retail promotions, merchandising, and the overall consumer shopping experience.

Align brand and product marketing initiatives with retailer priorities, category strategies, seasonal demand, and promotional calendars.

Use retail, consumer, and sales data to identify opportunities and improve marketing performance.

Product Marketing & Innovation

Lead product marketing strategy, portfolio management, and product lifecycle planning.

Identify consumer needs, category gaps, and opportunities for new products, extensions, and product improvements.

Partner with R&D, Sales, Supply Chain, Sourcing, Finance, and external partners to bring innovative products to market.

Develop compelling product positioning, value propositions, and go-to-market strategies that differentiate products and support profitable growth.

Evaluate product performance and market feedback to inform portfolio decisions, optimize investments, and identify future opportunities.

Support pricing strategies and promotional planning in partnership with Sales and Finance.

Team Leadership & Cross-Functional Collaboration

Lead, develop, and inspire a high-performing marketing team across Brand, Product, and Digital Marketing.

Establish clear priorities, accountability, and performance expectations while encouraging creativity, innovation, and collaboration.

Balance strategic leadership with hands-on involvement in marketing planning, campaign development, execution, and performance analysis.

Build strong partnerships across Sales, R&D, Finance, Supply Chain, and other functions to ensure marketing initiatives support overall business objectives.

Manage marketing budgets and resources effectively, prioritizing investments that deliver measurable commercial returns.

Foster a culture of innovation, continuous improvement, and data-informed decision-making.

Qualifications

Bachelor's degree in Marketing, Business, or a related field; MBA preferred.

10+ years of progressive marketing experience, including leadership responsibility within consumer products, wholesale, or a related industry.

Demonstrated experience marketing products through major big-box retailers such as Home Depot, Lowe's, Walmart, or similar national retail accounts.

Proven success leading integrated marketing initiatives across brand, product, and digital channels.

Experience developing and executing marketing strategies that drive revenue growth, market share, brand awareness, and product performance.

Experience leading and developing marketing teams while remaining actively involved in strategy and execution.

Strong understanding of retail marketing, channel strategy, consumer behavior, product positioning, and go-to-market planning.

Experience managing marketing budgets, media plans, promotional calendars, and campaign performance.

A track record of bringing new products or marketing initiatives to market and delivering measurable business results.

Strong analytical capabilities, with the ability to translate consumer insights, sales data, and market trends into actionable growth strategies.

Excellent communication, leadership, project management, and cross-functional collaboration skills.

A creative, entrepreneurial mindset with the ability to identify opportunities, challenge conventional approaches, and turn ideas into effective marketing programs.

Industry experience: Consumer products experience is essential.