General Manager - Hotworx (Infrared Sauna Fitness Studio)

Job Description

Job Description

Overview

HOTWORX is a 24-hour infrared fitness studio combining heat, infrared energy, and virtually instructed workouts to help members achieve MORE WORKOUT IN LESS TIME. From Hot Yoga and Hot Pilates to Hot Cycle and Hot Thunder, HOTWORX delivers a one-of-a-kind fitness experience designed for all fitness levels.

We’re looking for a high-energy, sales-driven General Manager who is ready to lead a team, grow a business, and create an incredible studio culture.

This is not a sit-behind-the-desk management role. Our General Managers are hands-on leaders who take ownership of their studio and lead from the front—selling memberships, developing their team, building relationships with members, creating excitement, and driving results. This is a rare chance to launch a studio from the ground up: you will lead the pre-sale, build the team, set the culture, and grow a community of members who are passionate about getting results.

The General Manager is the revenue owner and drives the studio's entire local marketing and social-media presence to keep a steady flow of new members coming through the door. This is a role for a competitive, goal-oriented self-starter who is as comfortable closing a membership on the sales floor as they are planning a week of social content.

Schedule

Primarily weekday studio hours. The anchor schedule is:

· Monday–Thursday: 11am–8pm, with a 1-hour lunch (covered by a Trainer/Sales Associate)

· Friday: 9am–6pm, with a 1-hour lunch (covered by a Trainer/Sales Associate)

· Occasional additional hours may be needed for promotions, community events, to cover staff call-outs, launch activities and training sessions.

Mission

To develop and maintain the overall success of HOTWORX Spartanburg through effective management, consultative sales, modern digital marketing, and superior customer service that meets and exceeds the studio's performance goals — while protecting the integrity and reputation of the HOTWORX brand at all times.

Core Responsibilities

What we expect you to do

· Drive studio sales and growth by consistently meeting and exceeding membership, retail, and revenue goals

· Lead by example and create a positive, energetic, sales-driven studio culture

· Recruit, train, coach, and develop a high-performing team

· Deliver confident, high-energy studio tours and convert prospects into members

· Coach your team on sales skills, lead follow-up, member engagement, and daily performance

· Build strong relationships with members and create an exceptional studio experience

· Set clear expectations and hold your team accountable to sales, performance, and operational standards

· Grow local brand awareness through community outreach, partnerships, events, and social media

· Own and operate the studio's social channels — Facebook, Instagram, TikTok, and Google Business Profile —posting high-quality organic content daily to grow reach, engagement, and the member base.

· Actively manage online reputation: respond promptly and professionally to reviews on Google, Facebook, and Yelp, and drive a culture that earns 5-star ratings.

· Take ownership of studio performance and proactively identify opportunities for growth

· Oversee daily studio operations including scheduling, inventory, maintenance, and reporting

· Utilize CRM, POS, billing, texting, and email systems to manage leads and member communication

· Participate in ongoing training and leadership development

What makes you a strong candidate

● A confident, motivated leader who enjoys coaching and developing others

● Strong sales ability with a competitive, goal-oriented mindset

● Savvy with digital marketing and social media, both strategy and creativity

● Someone who takes ownership, solves problems, and follows through

● A leader who is comfortable setting expectations and holding others accountable

● Excellent communication, organization, and time-management skills

● Someone who brings energy, urgency, and a positive attitude to work every day

● Passion for fitness, wellness, and helping others succeed

● Excited by the challenge of pioneering boutique wellness in a competitive market

● Previous sales, management, or leadership experience preferred

● Availability to work approximately 40–45 hours per week, with flexibility based on studio and business needs

Compensation & Benefits

● Compensation includes base pay + Uncapped sales commission on personal membership and retail sales + Monthly performance bonuses

● PTO

● Free HOTWORX membership and

● Employee discount on retail products for personal use

● Opportunity to attend annual convention

● Company-paid HOTWORX certifications and ongoing training; branded uniform provided

What Makes HOTWORX Different?

· Patented Infrared Fitness: Our 3D Training approach transforms standard workouts into multi-sensory, results-driven experiences. Infrared technology elevates calorie burn, speeds recovery, and detoxifies the body—all inside semi-private saunas with virtual trainers.

· Tech-Forward Model: Our virtual instructor and 24/7 access create convenience, consistency, and scalability—appealing to busy, ambitious professionals and students alike.

· Community Powered: HOTWORX isn’t just a gym, but a wellness movement—built around hospitality, results, and customer service that turns clients into raving fans.

· Support & Flexibility: Franchise-wide resources, regular training, and an engaged corporate support team help you accelerate success.

· Unlimited Growth: With the studio’s capacity for hundreds of members and robust revenue potential, you’ll drive your career and the community forward.

Join us as a General Manager and lead our team toward success by inspiring excellence every day! We’re committed to supporting your growth through comprehensive training programs and leadership development opportunities—empowering you to excel in a vibrant fitness environment!