Job Description
Optomi, in partnership with a premier client in the media and entertainment industry, is seeking a Paid Social Manager to join their team. This individual will support a high-impact Subscriber Acquisition team focused on driving subscriber growth across leading streaming platforms through data-driven paid social strategies.
\n
\n
This role is heavily focused on hands-on campaign activation, execution, and optimization across major social platforms. The ideal candidate has strong direct-response marketing experience, is comfortable managing multiple campaigns in a fast-paced environment, and can leverage performance data to drive acquisition strategies and campaign improvements.
\n
\n
Job Location: Hybrid, 4 days onsite; 1 day remote (based in Burbank, CA or NYC, New York hubs)
\n
\n
What You Will Do:
\n
- \n
- Build, launch, QA, and optimize paid social campaigns across Meta, Snapchat, TikTok, and other emerging platforms
- Manage day-to-day campaign activation, including ad setup, budget pacing, performance monitoring, and in-platform optimizations
- Execute direct-response campaigns focused on subscriber acquisition, conversion, and efficiency
- Analyze campaign performance, identify trends, and provide actionable recommendations to improve results
- Partner with internal teams, agency partners, and platform representatives to support campaign strategy and execution
- Contribute to testing and experimentation initiatives, including audience targeting, creative optimization, and new advertising products
- Collaborate with Analytics and Measurement teams to evaluate campaign effectiveness and communicate performance insights
- Manage multiple campaigns and competing priorities while maintaining accuracy and execution quality
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
The Right Candidate Will Have:
\n
- \n
- 3+ years of hands-on paid social advertising, performance marketing, or digital media experience
- Strong campaign execution and activation experience, including building, launching, QA'ing, and optimizing campaigns
- Hands-on experience with Meta Business/Ads Manager and Snapchat Ads Manager; TikTok experience is also highly valued
- Proven experience executing and optimizing direct-response campaigns focused on acquisition and conversion
- Strong understanding of the digital marketing funnel, campaign performance metrics, and budget optimization
- Experience analyzing campaign data and translating performance insights into actionable recommendations
- Ability to manage multiple campaigns simultaneously in a fast-paced, deadline-driven environment
- Strong communication, organizational, and cross-functional collaboration skills
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
Nice to Have:
\n
- \n
- Experience within entertainment, streaming, subscription-based, or direct-to-consumer businesses
- Familiarity with Smartly or similar third-party campaign management platforms
- Experience supporting multiple brands or products within a large organization
- Exposure to advanced measurement, creative testing, and experimentation strategies
- Global or multi-market paid media experience
\n
\n
\n
\n
\n
\n
\n
If you're a hands-on paid social professional who enjoys campaign execution, performance optimization, and driving measurable acquisition results, we'd love to connect!