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Digitial Marketing Manager

PublishedPublished: 6/14/2022

Job Description

Job DescriptionDescription:

Medmart is looking for a creative, highly organized, and hands-on Digital Marketing Manager to help drive our digital marketing, e-commerce growth, content strategy, and overall brand presence.


This is not a people-management position. We are looking for someone who enjoys doing the work, not simply overseeing it. The right person will be comfortable moving between strategy and execution, managing multiple priorities, creating content, monitoring performance, and taking ownership of projects from idea through completion.


This is a full-time, salaried hybrid position. Candidates must be able to work from our Evendale, Ohio office at least three days per week. Remote work is available on other days, with the expectation that normal working hours are dedicated to Medmart and that the employee remains available for meetings, calls, and collaboration throughout the workday.


Compensation

Starting at $65,000 annually, based on experience, plus performance-based bonus opportunity.


Schedule

Monday through Friday
9:00 AM – 5:00 PM
Full-time, salaried
Hybrid


What You'll Do

Responsibilities will include a mix of digital marketing, e-commerce, content development, campaign execution, analytics, and brand support.


The Digital Marketing Manager will help:

  • Plan, create, schedule, and manage social media content across multiple platforms
  • Develop creative marketing concepts, promotions, campaigns, and video ideas
  • Capture and create photo and video content for digital marketing
  • Create graphics and marketing materials using Canva or similar tools
  • Support and grow e-commerce marketing initiatives
  • Assist with online marketplace strategy and expansion
  • Manage and monitor Google Business Profiles, reviews, and related performance metrics
  • Support SEO, local SEO, keyword strategy, and organic search growth
  • Help improve visibility in traditional search as well as emerging AI-driven search
  • Assist with email marketing campaigns and customer communications
  • Work with platforms such as Meta, TikTok, LinkedIn, Google, and other digital channels
  • Monitor campaign results, website traffic, engagement, leads, conversions, and return on investment
  • Use analytics to identify opportunities to improve marketing performance and reduce unnecessary marketing spend
  • Maintain organized content calendars and ensure campaigns and posts are prepared and scheduled on time
  • Support paid digital advertising efforts, including Google Ads and Meta advertising
  • Identify new marketing opportunities and proactively bring ideas to leadership
  • Stay current on digital marketing trends, platform changes, content formats, and e-commerce best practices

What We're Looking For

We are looking for someone who is proactive, dependable, creative, and comfortable working in a fast-moving environment.

The ideal candidate will have:

  • At least 5 years of direct marketing/advertising experience
  • Experience creating and managing social media content
  • Experience with e-commerce marketing
  • Working knowledge of SEO and digital search strategy
  • Familiarity with Google Analytics, Google Ads, and digital marketing metrics
  • Familiarity with Meta Business Suite and paid social advertising
  • Experience with Canva or similar design tools
  • Comfort capturing and editing short-form video and photo content using a smartphone and commonly available editing tools
  • Strong organizational and scheduling skills
  • Excellent written communication skills
  • The ability to manage multiple projects and deadlines at the same time
  • A strong sense of accountability and follow-through
  • The ability to work independently while staying accessible and communicative with leadership
  • A willingness to test new ideas, measure results, and adjust quickly when something isn't working

Preferred Experience

Experience with any of the following is a plus:

  • Online marketplaces
  • Magento
  • TikTok
  • LinkedIn marketing
  • Local SEO
  • Google Business Profile management
  • Google Ads
  • Meta advertising
  • E-commerce analytics and conversion optimization
  • Healthcare, medical equipment, retail, or consumer products

Education

Bachelor's degree in Marketing, Communications, Business, or a related field. Candidates currently working toward a relevant degree with equivalent years of experience will also be considered. Demonstrated experience, initiative, creativity, and proven ability to execute are more important to us than education alone.


What Success Looks Like

This role will have the opportunity to directly influence Medmart's growth.

Success will be measured by meaningful improvements in areas such as:

  • E-commerce and marketplace growth
  • Organic website traffic
  • Search visibility
  • Social engagement
  • Lead generation
  • Review growth and online reputation
  • Email marketing performance
  • Conversion
  • Marketing efficiency
  • Return on marketing investment

The right person will eventually have significant ownership over Medmart's marketing initiatives and will be encouraged to bring forward new ideas, identify opportunities, and help shape how we grow our brand online.


Benefits

  • Health insurance
  • Paid time off
  • Paid holidays
  • 401(k)
  • Performance-based bonus opportunity
  • Hybrid work schedule
  • Supportive, team-oriented work environment

About Medmart

Medmart is a growing medical equipment company serving customers both locally and nationwide. Our business includes retail locations, e-commerce, mobility products, home medical equipment, and solutions designed to help people maintain independence and quality of life.

We are looking for someone who wants to be involved, bring ideas to the table, and see the direct impact of their work.

Requirements:

Direct marketing/advertising experience

Marketing Analytics

E-Commerce

Digital Marketing

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