Job Description
Job Type: Long-term W2 Contract
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Location: Bethesda, MD
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Overview
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One of our clients is seeking a Public Relations Specialist to lead strategic communications and high-impact public affairs projects. This role combines message development, media relations, stakeholder engagement, project management, and crisis communications. The ideal candidate is a strong writer and strategic thinker who can tailor messaging to diverse audiences and manage multiple priorities in a fast-paced environment.
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Responsibilities
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- Develop and execute public affairs strategies that promote the organization’s mission, services, and initiatives
- Write and edit press releases, talking points, newsletters, speeches, briefings, articles, social media content, and other communications products
- Coordinate media relations, including inquiries, interviews, media visits, and relationships with media outlets and communications organizations
- Develop internal and external stakeholder messaging, monitor coverage, analyze campaign effectiveness, and compile weekly external communications reports
- Plan press conferences, media briefings, and community engagement activities, and support crisis communications strategies
- Maintain website and social media content
- Participate in strategic, access-to-care, and emergency management communications meetings, and coordinate with DHA and NCR communications teams
- Develop communications and community relations plans, strategic messaging, and public perception strategies
- Conduct outreach to medical, military, veteran, federal, and nongovernmental organizations
- Provide strategic counsel, assess communications issues, and support time-critical responses to unfavorable media events
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Qualifications
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- Bachelor’s degree in Communications, Public Relations, Project Management, or a related field
- 5+ years of experience in public affairs, project management, or a combination of both
- Strong written and verbal communication skills, with the ability to tailor messaging to diverse audiences
- Proven ability to manage multiple projects at once in a fast-paced environment
- Proficiency with project management and digital communications tools
- Knowledge of strategic communication principles, command information programs, social media communications, audience engagement, and communications planning
- Strong relationship-building, interviewing, prioritization, and time-management skills
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Preferred Experience
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- Familiarity with healthcare systems or military communications
- Project Management Professional (PMP) certification
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