Marketing & Patient Engagement Associate

Eximia Research

Mundelein, IL, USA

Published: 6/14/2022

Full Time

Job Description

Marketing & Patient Engagement Associate

Eximia Clinical Research

Department: Marketing & Patient Engagement

Reports To: Marketing Manager

Classification: Full-Time

Location: [Remote/Hybrid/On-Site]

Position Summary

The Marketing & Patient Engagement Associate is responsible for developing and executing patient-facing and general marketing communications that support Eximia Clinical Research’s patient engagement, study enrollment, brand awareness, and community outreach initiatives.

The position serves as a key content and campaign execution resource within the Marketing team, with particular emphasis on copywriting, email marketing, newsletters, database-wide SMS/text communications, general advertising content, patient engagement campaigns, and marketing collateral development.

The ideal candidate is an excellent writer who can translate complex clinical research and healthcare information into clear, engaging, patient-friendly communications while maintaining accuracy, appropriate regulatory standards, and Eximia’s brand voice.

This role works closely with the Marketing Manager, Digital Marketing Manager, Patient Enrollment Operations, and Site teams.

Essential Responsibilities

1. Copywriting & Content Development

Develop clear, compelling, audience-appropriate copy for:

Patient recruitment campaigns

Email communications

SMS/text campaigns

Newsletters

Website and landing-page content

General advertisements

Social media content

Community outreach materials

Flyers and brochures

Patient educational materials

Physician-facing communications

Internal marketing materials

Video and digital advertising scripts

Adapt messaging based on audience, including patients, caregivers, physicians, community organizations, and other healthcare stakeholders.

Maintain a consistent Eximia brand voice across communications.

2. Patient Database Email Campaigns

Coordinate and execute communications to Eximia’s patient database, including:

Study opportunity announcements

Therapeutic-area campaigns

Patient re-engagement campaigns

Seasonal campaigns

Educational communications

Company newsletters

Community event invitations

General research awareness campaigns

Responsibilities include drafting content, coordinating appropriate audience segmentation, campaign scheduling, proofreading, testing, deployment, and post-campaign reporting.

3. SMS/Text Messaging Campaigns

Develop and coordinate patient database SMS campaigns supporting:

New study opportunities

Patient re-engagement

Community events

Research awareness

Recruitment initiatives

Other approved patient engagement programs

Ensure communications follow established organizational policies regarding patient consent, opt-out requirements, privacy, and approved messaging practices.

4. Newsletter Development

Own the production process for recurring patient/community newsletters.

Responsibilities include:

Content calendar development

Topic identification

Copywriting and editing

Coordination of graphics

Internal content collection

Proofreading

Distribution

Basic performance reporting

Develop content that helps maintain a long-term relationship between Eximia and individuals in its patient/community database—not simply communications related to currently enrolling studies.

5. Advertising & Campaign Content

Develop creative concepts and copy for general patient recruitment and brand advertising, including:

Digital advertisements

Social media advertisements

Print advertisements

Community advertising

Flyers

Posters

Direct mail

Radio scripts

Video scripts

Waiting-room materials

Site-specific campaigns

6. Community & Local Site Marketing Support

Support the Marketing Manager and individual sites with:

Community events

Health fairs

Local partnerships

Community Ambassador initiatives

Physician outreach

Local advertising

Site-specific marketing materials

Develop reusable templates and toolkits that can be adapted across Eximia locations.

8. Marketing Calendar & Campaign Coordination

Maintain an organized marketing communications calendar covering:

Email campaigns

SMS campaigns

Newsletters

Social content

Study launches

Community initiatives

Seasonal campaigns

Corporate communications

Coordinate deadlines and approvals across relevant stakeholders.

9. Campaign Measurement

In collaboration with the Digital Marketing Manager and Patient Enrollment Operations, track basic engagement metrics including:

Email open and click-through rates

SMS engagement

Unsubscribe/opt-out rates

Campaign responses

Leads generated

Patient inquiries

Database re-engagement

Campaign-to-screening/enrollment conversion where measurable

Use performance information to continuously improve messaging.

Qualifications

Required

Bachelor’s degree in marketing, Communications, Journalism, English, Public Relations, Healthcare Communications, or related field preferred.

3-5 years of marketing, communications, copywriting, or content-development experience.

Exceptional written English and editing skills.

Demonstrated ability to write concise and engaging consumer-facing content.

Experience developing email campaigns, newsletters, social content, or similar communications.

Strong attention to detail.

Ability to manage multiple campaigns simultaneously.

Strong organizational and project-management skills.

Preferred

Experience in one or more of the following:

Healthcare marketing

Clinical research

Pharmaceutical/life sciences

Patient engagement

Health systems

Physician practices

Digital health

Healthcare advertising agency

Experience communicating healthcare concepts to consumer audiences is particularly desirable.