Job Description
Job Description
About America’s Best House Plans
America’s Best House Plans is an established ecommerce company offering one of the country’s leading collections of residential house plans from more than 100 independent designers. We help homeowners and building professionals find the right home design through an extensive plan collection, expert customer service, and an easy-to-use digital shopping experience.
We’re looking for a hands-on, growth-minded Director of Marketing to lead our marketing strategy, strengthen our brand, and help drive the company’s continued growth.
About the Role
The Director of Marketing will lead the strategy, campaigns, messaging, content, and customer experiences that help America’s Best House Plans reach more qualified customers, strengthen engagement, and grow the business.
This is a leadership role for someone who enjoys developing the strategy just as much as figuring out how to make it happen. You’ll identify growth opportunities, develop and test new ideas, use customer and performance insights to guide decisions, and lead the people and partners who bring marketing initiatives to life.
You’ll lead a small internal marketing team, manage external partners and agencies, and collaborate closely with Ecommerce, Operations, Customer Service, Development, and company leadership.
What You’ll Do
- Develop and lead an integrated marketing strategy aligned with company growth and revenue objectives.
- Identify and evaluate new opportunities to reach qualified customers, strengthen engagement, improve the customer experience, and grow the business, including developing business cases for promising initiatives.
- Lead integrated marketing campaigns across email, SMS, organic social media, website content, promotions, and other relevant channels.
- Own the promotional calendar, campaign strategy, messaging, creative direction, and coordination of marketing initiatives.
- Lead and strengthen the America’s Best House Plans brand, including brand voice, messaging, creative direction, and customer-facing communications.
- Develop go-to-market strategies and customer communication plans for new website features, services, programs, and company initiatives.
- Own the strategy and performance of email and SMS marketing, including promotional, educational, behavioral, and lifecycle programs, and identify opportunities to improve customer journeys, engagement, retention, and repeat purchases.
- Lead content, organic social media, community engagement, user-generated content, and other initiatives that grow brand awareness and authority.
- Identify PR, partnership, builder, designer, influencer, and third-party content opportunities that expand ABHP’s reach and credibility while strengthening relationships with our designer network.
- Partner with Ecommerce and external partners on content initiatives that strengthen SEO, AEO/AI search visibility, and brand authority.
- Collaborate with Ecommerce on paid-media campaigns, contributing customer insights, campaign concepts, messaging, creative direction, and marketing assets while Ecommerce leads paid-media strategy and optimization.
- Oversee customer-facing website marketing and collaborate with Ecommerce and Development to improve messaging, merchandising, content, and the digital shopping experience.
- Establish meaningful marketing KPIs and use customer, sales, campaign, competitive, and market insights to guide decisions and identify opportunities.
- Develop and manage marketing budgets, agencies, vendors, freelancers, and other external resources.
- Manage, coach, and develop the Marketing Coordinator and other marketing team members as the department grows.
- Build effective marketing workflows, establish clear priorities and expectations, and ensure initiatives are executed accurately and on schedule.
- Stay current on consumer behavior, digital marketing, AI, ecommerce, home design, and residential construction, and bring forward relevant ideas and opportunities.
- Partner with company leadership and other departments on growth opportunities, new initiatives, customer experience, and company priorities.
What We’re Looking For
- 7+ years of relevant marketing experience, including meaningful experience owning marketing strategy and results.
- Demonstrated ability to identify growth opportunities, develop ideas independently, test new approaches, and turn successful concepts into scalable marketing programs.
- Experience leading integrated marketing campaigns across multiple channels.
- Strong background in email marketing, content, brand strategy, social media, and campaign development.
- Experience managing employees, agencies, vendors, freelancers, or cross-functional teams.
- Strong writing, editing, messaging, and creative-direction skills.
- Ability to move comfortably between high-level strategy and hands-on execution.
- Strong analytical skills and experience using customer, sales, and campaign data to make decisions.
- Strong project-management skills with the ability to prioritize multiple initiatives and drive them through execution.
- Working knowledge of paid media, SEO, AEO/AI search visibility, CRO, ecommerce, analytics, and emerging digital marketing opportunities.
- Excellent communication, leadership, and presentation skills.
- Proactive, curious, collaborative, and comfortable bringing new ideas and opportunities forward.
- Experience with Klaviyo, ecommerce marketing, consumer products, home design, residential construction, or a considered-purchase customer journey is a plus.
Benefits
- Health, dental, and vision insurance
- Paid time off and company holidays
- Paid parental leave
- Simple IRA with employer match
- Annual bonus opportunity based on company performance
Why Join Us?
This role is ideal for a marketing leader who wants meaningful ownership over the marketing function while still staying close to the work. You’ll shape strategy, develop a team, test new ideas, collaborate across the company, and see the impact your work has on our customers and the business.
We’re looking for someone curious, creative, analytical, and growth-minded—someone who can set a clear direction, turn ideas into action, and continually look for better ways to reach customers, strengthen our brand, and improve the customer experience.