Job Description
Job DescriptionWe are looking for a Digital Marketing Specialist to support a growing brand through engaging online content, website management, and multi-channel campaign execution. This Contract position is based in San Diego, California, and focuses on strengthening digital visibility, expanding social media reach, and maintaining a consistent brand presence across customer-facing platforms. The ideal candidate brings hands-on experience with Shopify, social media publishing, content creation, and performance tracking to help deliver effective marketing initiatives.
Responsibilities:
• Oversee day-to-day updates to the company website in Shopify, including refreshing content, building landing pages, and improving the overall user experience.
• Apply foundational search optimization practices to web content to improve discoverability and support site performance.
• Produce marketing assets such as photos, videos, and written copy for digital campaigns and social media use.
• Manage the social media content calendar and publish posts across Instagram, X, Facebook, and TikTok, with a focus on increasing visibility on TikTok.
• Track social media metrics and identify opportunities to improve audience engagement, reach, and brand recognition.
• Contribute to the development and rollout of coordinated marketing efforts spanning digital, social, and print channels.
• Assist with direct mail initiatives by helping prepare promotional pieces, coordinating mailers, and supporting distribution activities.
• Collaborate with cross-functional teams to create content for events, exhibitions, programs, and other company priorities.
• Maintain clear and consistent brand voice and visual presentation across all marketing materials and platforms.• Experience in digital marketing with practical knowledge of content development, campaign coordination, and channel management.
• Proficiency with Shopify for website maintenance, content publishing, and page updates.
• Working knowledge of Google Ads, Google AdWords, and Google Analytics for campaign support and performance measurement.
• Hands-on experience managing social media platforms, content calendars, and community-facing brand activity.
• Ability to create social media content, including graphics, written copy, photo assets, and short-form video.
• Familiarity with email campaigns and direct mail support within broader marketing programs.
• Understanding of current social media trends and how to adapt content strategies for different audiences and platforms.