Overseas Publishing Director (North America)

Thomas Talent Network

New Orleans, LA, USA

Published: 6/14/2022

Full Time

Job Description

Location: Remote (global; must have hands-on North America market experience)

Reports To: Domestic Market VP, with regular sync-ups to the President

Opening Date: September 2026 | Expected Start: ASAP

Job Description

Formulate and execute user-acquisition (UA) strategies for North America across paid social, ad networks, DSP, Apple Search Ads, and emerging channels; orchestrate growth of GALA Sports' overseas game portfolio in North America.
Define and manage media mix, budget allocation, and ROAS/CPI targets across multiple products.
Collaborate with the internal creative team to lead creative strategy: briefs, testing, and UA asset iteration.
Develop and execute publishing and go-to-market (GTM) plans for new launches, content updates, seasonal events, and live ops.
Establish and maintain partnerships with UA agencies, KOL/influencer partners, and platform partners (Meta, Google, Apple).
Work closely with China-based marketing, product, and data teams to align global strategy.
Produce North America market insights that feed into product roadmap and monetization decisions.

Qualifications

5-10 years of mobile-game marketing experience with a real track record (not just execution) in UA management and publishing strategy.
Prior experience in sports / licensed-IP / mid-to-hardcore mobile-game publishing preferred.
Hands-on ability to scale UA simultaneously across multiple products.
Deep familiarity with the North America mobile-game market and UA landscape.
Hands-on experience managing large UA budgets across multiple channels.
Able to collaborate cross-culturally with Asian (preferably China) R&D and marketing teams.
Self-driven, entrepreneurial, able to work independently in a remote setting.

Must-Have Requirements

5-10 years of mobile-game marketing and publishing experience, with hands-on management of large UA budgets and media mixes.
Hands-on management of multiple channels (paid social, ad networks, DSP, Apple Search Ads).
English fluency (to interface with Meta/Google/Apple and NA KOLs).
Bachelor's degree.
Must be able to provide: complete case of NA mobile-game publishing projects and UA scale of portfolio products; scale of UA budget managed with ROAS/CPI results; GTM launch orchestration experience; status of partnerships/resources with Meta, Google, Apple, agencies, and KOLs.
Core threshold: end-to-end NA mobile-game publishing experience; hands-on scaled UA buying with accountability for ROAS/CPI (able to produce top-level publishing strategy, not just execution); hands-on experience with at least two of Meta, Google, Apple.

Preferred Qualifications

End-to-end NA publishing experience in sports / licensed-IP / mid-to-hardcore mobile games; experience at vendors such as EA, 2K Games, Zynga, First Touch Games preferred.
Familiar with sports-IP game publishing such as FIFPro, NBA, MLB.
Established partnerships with Meta, Google, Apple, plus NA UA agencies and KOLs.
Data-driven; makes media-mix and budget-allocation decisions based on ROAS/CPI.
Entrepreneurial spirit; able to operate independently across time zones.
Chinese language and Chinese-vendor experience are pluses, not requirements

Disqualifying Criteria

Purely domestic publishing with no overseas (especially NA) market experience.
Only execution-level buying optimization, with no publishing-strategy or GTM experience.
Unable to use English as a working language.

Company

Founded in 2013, is a Hong Kong-listed high-tech enterprise headquartered in Qianhai, Shenzhen, dedicated to sports-competitive mobile games. Holds official IP licenses from FIFPro, NBA, MLB, and multiple international football clubs. Core products include NBA Basketball Master, Football Master, and Top Club.