Job Description
***This is NOT a job at ForceBrands***
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Key Responsibilities
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- Own the brand’s digital expression across content, social, paid media, organic, email, SMS, and ecommerce touchpoints.
- Translate brand strategy into integrated communication, content, and channel plans with clear objectives, KPIs, and optimization strategies.
- Lead social and content strategy, briefing, and development, using cultural trends and consumer insights to shape relevant brand programming.
- Own paid-media and CRM strategy across social and traditional channels; manage the paid-media agency and hold it accountable for performance.
- Drive community growth, user-generated content, creator partnerships, and always-on programming that builds brand relevance and product trial.
- Manage content development and creator/influencer budgets, while defining the technology stack for social listening, publishing, community management, and creator sourcing.
- Partner with brand, trade marketing, creative, design, and integrated marketing teams to bring campaigns and cultural partnerships from planning through execution.
- Lead and develop the Social Media Manager/Content Developer and Community Manager.
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Candidate Profile
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- 3+ years of digital marketing experience within CPG, beverage alcohol, or another regulated B2C/DTC consumer category.
- Proven experience owning full-funnel paid-media strategy, budgets, agency relationships, performance measurement, and attribution.
- Strong background in social, content, CRM, ecommerce/digital shelf, creator marketing, and platforms including Meta, Google Ads, and TikTok Ads Manager.
- 2+ years of people-management experience, with strong presentation, relationship-building, prioritization, and cross-functional leadership skills.
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