Job Description
Type: Unpaid / School Credit / Stipend-Based (customize based on arrangement)
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Duration: Winter (Nov-Jan)
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Location: Miami (Hybrid – remote tasks with in-person shoot support required)
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About 197 The Agency
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197 The Agency is a creative-led social media agency specializing in building bold, aesthetic, and conversion-focused online presences. We partner with brands in fashion, beauty, wellness, and lifestyle to deliver visual storytelling that drives impact. From scroll-stopping content to strategic growth plans, we make brands unforgettable.
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Internship Overview
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As a Winter Social Media Intern, you’ll work closely with our strategy and content teams to support client accounts, influencer campaigns, and creative production. This role is perfect for someone with a passion for branding and social media, a sharp eye for aesthetics, and a willingness to be hands-on at content shoots and production days.
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Must be Miami-based and available at least three days per week, including being on-site for shoots as needed.
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You’ll get behind-the-scenes access to how a creative agency operates and help bring campaigns to life.
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What You’ll Learn
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- How to build and support social media strategy for real brands
- How to assist in creative production and content capture
- How to track trends and identify brand-aligned opportunities
- How influencer partnerships are executed from sourcing to tracking
- How to manage assets and contribute to performance reporting
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Intern ResponsibilitiesProduction & Shoot Support
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- Assist at in-person client shoots (styling help, set assistance, shot list review, content capture)
- Capture content on iPhone or camera, as requested or needed per client
- Help prep moodboards, shot lists, and creative inspiration before shoot days
- Capture behind-the-scenes content for agency use (Stories, Reels, TikToks)
- Assist with organization of footage and assets post-shoot
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Social Media Strategy Support
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- Research trends, competitor activity, and content ideas
- Support writing social captions and organizing content calendars
- Contribute to moodboards and creative direction for assigned brands
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Influencer & UGC Coordination
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- Help source influencers and UGC creators for campaigns
- Maintain influencer lists and content trackers
- Organize received UGC for repurposing and internal review
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Reporting & General Support
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- Gather metrics and assist in building monthly performance reports
- Take notes during internal meetings and strategy sessions
- Maintain content folders and update trackers
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Ideal Candidate
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- Based in Miami and available a minimum of 3 days per week
- Comfortable being on-set and supporting production days as needed
- Currently pursuing a degree in marketing, media, communications, or related field
- Obsessed with social trends, branding, and creative formats
- Organized, proactive, and eager to learn
- Basic familiarity with Canva, Google Suite, Instagram, and TikTok
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Perks
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- Hands-on creative production experience
- Real client exposure and portfolio-building opportunities
- Mentorship from seasoned strategists and creatives
- Flexible scheduling for school commitments
- Potential for future paid positions within the agency
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What you’ll actually be doing:
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- Shoot Coordination & Prep: Interpreting mood boards and creative direction, building actionable shot lists, curating prop lists, sourcing models/talent, and scouting locations.
- Creative Strategy: Taking raw concepts from our strategists and drawing them down into structured, client-ready execution plans.
- Light Video Editing & Assembly: Organizing footage, building basic cuts, and preparing high-grade B-roll for post-production.
- On-Set Production: Assisting on shoot days to make sure the vision translates smoothly from paper to screen.
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What we’re looking for:
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- An obsessed eye for modern social trends, visual aesthetics, and typography.
- High-level problem solving—you see a creative vision and immediately figure out the "how."
- Proficiency with CapCut, Premiere, or short-form video editing tools.
- A proactive, self-starter mentality.
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If you want to learn how a modern creative agency operates behind the scenes—this is it.
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To apply: Send your portfolio/resume, and a quick video introducing yourself to hello@197theagency.com.
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