Job Description
Job DescriptionMarketing Specialist | Up to $90K | Direct Hire | East Berlin, CT
What Matters Most:
- Competitive salary up to $90,000 annually, depending on experience.
- Schedule: Monday–Friday, primarily onsite, with potential flexibility for the right candidate.
- Location: East Berlin, CT.
- Direct hire opportunity with an established industrial manufacturing organization.
- Opportunity to take ownership of marketing initiatives, digital content, website management, and industry events.
- Exposure to modern marketing technologies, including HubSpot, SEO, and AI-driven search optimization.
- Occasional travel for domestic and international trade shows.
Job Description: An established industrial manufacturing company in East Berlin, CT, is seeking a creative and hands-on Marketing Specialist to manage marketing initiatives, strengthen its digital presence, and support customer engagement. This position is primarily focused on marketing, including website content, social media, digital advertising, trade shows, and industry publications, with some additional inside sales coordination responsibilities. The ideal candidate is a versatile B2B marketing professional who enjoys content creation, understands digital marketing tools, and is excited about leveraging AI and emerging technologies to improve marketing effectiveness.
Responsibilities:
- Develop, update, and manage website content using HubSpot, ensuring information is accurate, engaging, and optimized for online search.
- Create marketing materials, including brochures, presentations, email campaigns, advertisements, and promotional content.
- Manage company social media platforms, including LinkedIn, YouTube, Facebook, and Instagram.
- Coordinate participation in domestic and international trade shows, including event planning, promotional materials, logistics, and vendor communication.
- Develop advertising content for industry publications, trade associations, and digital platforms.
- Collaborate with an external marketing agency on SEO, Google Ads, and digital advertising performance.
- Utilize AI tools to support content creation, research, and optimization for traditional and AI-driven search engines.
- Develop targeted marketing campaigns using HubSpot, ZoomInfo, and other marketing resources.
- Create basic graphics, edit product photographs, and assist with promotional video content.
- Work with sales and technical teams to develop customer testimonials, case studies, and product marketing materials.
- Monitor incoming customer inquiries, acknowledge requests, and route them to the appropriate sales or technical representative.
- Maintain accurate customer information and marketing records within HubSpot.
- Research market trends, competitor activities, and industry opportunities to support marketing initiatives.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.
- 2+ years of marketing experience, preferably in a B2B, industrial, manufacturing, or technical environment.
- Experience developing marketing content, managing social media platforms, and coordinating digital campaigns.
- Familiarity with HubSpot or similar CRM and website content management platforms.
- Working knowledge of SEO, Google Analytics, and digital advertising.
- Experience using AI tools such as ChatGPT, Microsoft Copilot, or similar platforms for marketing and content development.
- Basic graphic design and photo editing skills using Canva, Adobe Creative Suite, or similar tools.
- Experience coordinating trade shows, industry events, or marketing campaigns is preferred.
- Willingness to travel occasionally for industry trade shows.
Benefits and Perks:
- Competitive salary up to $90K, depending on experience.
- Direct hire opportunity with long-term career potential.
- Opportunity to independently manage and influence the company's marketing initiatives.
- Exposure to specialized industrial technologies and manufacturing applications.
- Collaborative environment working closely with sales, engineering, and company leadership.
- Opportunity to introduce new marketing tools, creative ideas, and digital strategies.
- Additional company benefits to be discussed during the interview process.
Your New Organization: You will join an established industrial equipment manufacturer recognized for developing specialized machinery and engineered solutions for customers across multiple industries. The organization values innovation, technical expertise, collaboration, and continuous improvement. This opportunity offers the chance to take ownership of marketing activities, strengthen brand visibility, and contribute to the company's continued growth.
Your Career Partner: The Reserves Network is a veteran-founded, family-owned talent solutions firm that partners with professionals and leading organizations nationwide. We are committed to delivering thoughtful, high-quality career matches and are proud to be an equal opportunity employer. If you're a creative, organized marketing professional who enjoys combining traditional marketing with digital tools and emerging AI technologies, we'd love to hear from you!