Job Description
Job Description
Social Media Specialist
Onsite: Napa, CA
Compensation: $30-$40/Hour (non-exempt)
About the Role:
Last Bottle, Inc. and its sister-companies include a portfolio of much-loved wine businesses – each with a distinct identity, loyal following, and shared commitment to excellence. From ecommerce, daily deal sites to exclusive club experiences, we lead the industry with innovation, integrity, and an obsession for quality. Our team sits at the intersection of tradition and technology, building the future of wine while staying rooted in what makes it special.
As our Social Media Specialist, you’ll be the voice – and the eye – behind the social media accounts across our variety of brands. You’ll create, post, and manage content across Instagram, Facebook, TikTok, LinkedIn, and YouTube presence in coordination with our videographer. This role blends social media strategy, teamwork/coordination in content production, a data-first mindset, and peak organizational ability to build brand awareness and drive measurable growth in the LBI ecosystem.
Key Responsibilities:
Own the Social Calendar and its Execution: you’ll have team members to collaborate with, but this is your project to champion.
Create and Curate Content: give creative collaborators awesome briefs, step in to take content yourself when needed, and ensure all visual and written content reflects each brand’s tone and aesthetic (yes, we are invested in amazing captions that are the brand).
Trend Watcher: Stay on top of relevant trends — across wine, culture, and content — and translate them into smart, engaging posts.
Collaborations: Identify and manage partnerships and collabs with content creators, influencers, and other companies.
Community Management: Engage with followers and brand fans, and be the frontline voice of the brands on social media.
Analytics & Reporting: Track performance metrics, proactively report on content effectiveness, and continuously optimize for engagement and growth.
Platform Growth: Help expand our reach, especially on our newer channels like YouTube and TikTok, with strategic content tailored to those audiences.
You Might Be a Great Fit If You:
Have 3–5 years of experience in social media content creation
Are passionate about wine… or are eager to become an expert
Know your way around short-form video and understand what makes content stick
Are equally comfortable behind a camera, in front of one, or directing your colleagues
Love data and metrics, and use them to inform, iterate, and improve
Have experience working with influencers
Can juggle multiple brand accounts and their distinct voices and content strategies
Thrive in fast-paced, creative environments (with a healthy dash of chaos)
Bonus Points For:
Experience in wine, hospitality, or luxury retail
Familiarity with tools like Sprout Social, Meta Business Suite, TikTok Business Center, Google Analytics, Canva, CapCut, Monday.com, or Adobe Creative Suite
Previous YouTube content or channel management experience
What We Offer:
Competitive hourly pay $30-$40 DOE (non-exempt)
Medical, dental, vision, life, and disability insurance
401(k) plan with company match
Paid time off
Wine perks (of course)
Creative freedom and the chance to build standout content in a beloved industry
A supportive, nimble, and wine-loving team