Job Description
Job Description Media Planner Dallas, TX About the role
This role develops integrated, data-informed media plans that translate client objectives, audience insights, and market conditions into effective channel strategies across broadcast, digital, social, and out-of-home media. The position conducts audience, competitive, and market analysis; prepares media plans, flowcharts, budget allocations, and supporting documentation; and partners closely with buyers, account teams, analytics, and vendors to ensure campaigns launch smoothly and run according to plan. It monitors pacing, spend, delivery, and performance to identify risks and optimization opportunities, while maintaining strong financial stewardship through accurate budget tracking, reconciliation, and documentation. The job also communicates recommendations and campaign updates clearly to clients and internal stakeholders, stays current on emerging media trends and opportunities, and contributes to planning best practices, collaboration, and continuous improvement.
What you'll do
- Develop integrated media plans and recommendations — Translate client business objectives, target audience insights, market conditions, and campaign goals into integrated media plans that define channel strategy, audience targeting, investment allocation, timing, and delivery approaches across broadcast, digital, social, and out-of-home media. Ensure recommendations are data-informed, strategically aligned, and designed to achieve client objectives.
- Build audience, market, and competitive analyses — Conduct research and analysis of audience behaviors, geographic considerations, seasonality, competitive activity, media consumption patterns, and market trends to identify opportunities and inform planning recommendations. Use insights to strengthen media strategies and improve campaign effectiveness.