Social Media Coordinator
Job Description
Company Description Silverlining Development is a real estate developer focused on creating high-quality residential and commercial properties. The company is committed to thoughtful design, responsible construction practices, and projects that enhance local communities. Silverlining Development collaborates with a range of partners, from investors to local stakeholders, to deliver long-term value. Team members have the opportunity to contribute to impactful projects in a dynamic, fast-paced environment in New York, NY.
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Role Description The Social Media Coordinator is a part-time, hybrid role based in New York, NY, with flexibility for some work from home. This role is responsible for planning, creating, and publishing social media content across platforms to highlight Silverlining Development’s projects, brand, and community initiatives. Day-to-day tasks include drafting posts, designing visual content with available tools, scheduling content, monitoring engagement, and responding to comments and messages in a professional manner. The Social Media Coordinator will track basic performance metrics, support digital marketing campaigns, and collaborate with internal teams to ensure messaging is consistent and aligned with overall marketing goals.
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Qualifications
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- Ability to develop and execute Social Media Content Creation and Social Media Marketing activities across major platforms (Instagram, TikTok, etc).
- Strong Communication and Writing skills, with attention to clarity, tone, and brand consistency.
- Foundational understanding of Digital Marketing principles, including audience targeting and engagement strategies.
- Experience using social media management tools and basic graphic or video editing software is beneficial.
- Organizational skills to manage a posting calendar, meet deadlines, and handle multiple tasks in a fast-paced environment.
- Ability to work effectively in a hybrid setting, collaborating in person in New York, NY and remotely as needed.
- Relevant coursework, training, or practical experience in marketing, communications, or a related field is preferred.
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