Job Description
The Media Director of Social Media & Google will lead strategy, execution, and team development across all paid search (Google Ads, Microsoft Advertising), Google Display/YouTube, and paid social media accounts. You will serve as a key leader within the agency, driving innovation, establishing operational best practices, mentoring team members,
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and partnering with senior client stakeholders to deliver measurable business results. This position will work under the strategic direction of the VP of Digital.
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Responsibilities:
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o Lead, mentor, and grow a high-performing team of search and paid social media specialists across all accounts and industry verticals
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o Enhance operational frameworks, training opportunities, and quality assurance processes to guide team growth and maintain consistent service standards
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o Oversee team workload allocation, resource management, and performance evaluations
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o Guide and coach specialists in internal and client-facing presentations Media Strategy & Execution
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o Drive overarching media strategy, performance forecasting, audience strategy, and data-driven decision-making for major client accounts
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o Guide innovative problem-solving and enhance optimization frameworks that translate client KPIs into actionable media plans across paid search, Google display, YouTube and paid social platforms
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o Oversee influencer executions and negotiations, ensuring alignment between paid social tactics, brand safety standards, content integration, and performance tracking
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o Review and approve media plans, reporting dashboards, and actionable client insights
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o Lead strategic presentations both internally with the wider team and externally with clients
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o Oversee full-funnel digital campaign governance, including audience targeting strategies, creative flighting, testing roadmaps, ongoing optimizations and budget allocations across Google, Bing and social platforms
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Vendor Relationships
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o Cultivate and maintain high-level relationships with platform reps to negotiate beta access,
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competitive rates, and premium support; lead calls concerning active and upcoming campaigns and stay up to speed on all developments (new ad formats, targeting capabilities, et al.)
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o Monitor digital media industry trends, macro changes (privacy updates, AI tools, ad formats) and emerging technologies to maintain a competitive advantage
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o Drive internal thought leadership by regularly briefing the team on platform/industry updates and authoring external POVs, client one-sheets and case studies to position the agency as a market leader
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Qualifications:
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5+ years of hands-on and strategic experience in digital media planning, buying and performance optimization across Paid Social, Paid Search and Google Display/YouTube
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Experience managing at least two people with a proven history of developing talent
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Proven track record of managing large-scale ad budgets and consistently driving client KPIs (ROAS, CPA, etc.)
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Tools:
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Ad platforms: Google Ads, Microsoft Advertising, Apple Search Ads, Meta Ads Manager, Snapchat Ads Manager, TikTok Business Center, Reddit Ads Manager, Nextdoor Ads Manager, Twitter/X Ads Manager, Pinterest Ads, LinkedIn Business Manager Dashboards: Google Analytics 4, Power BI, Looker Studio, or equivalent reporting environments
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Workflow and Productivity: Asana (or similar project management platforms), Microsoft Office Suite (advanced Excel and; PowerPoint)
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