Digital Marketing Manager

Job Description

Job DescriptionPOSITION SUMMARYPosition Title: Digital Marketing ManagerDepartment: Integrated Marketing Reports to: Integrated Marketing DirectorAbout the Organization: The American Association of Critical-Care Nurses (AACN) is the largest specialty nursing organization in the world, representing the interests of more than 550,000 nurses who are charged with caring for acutely and critically ill patients. AACN is dedicated to creating a healthcare system driven by the needs of patients and families where acute and critical care nurses make their optimal contribution. Visit us online at http://www.aacn.org.AACN is an equal opportunity employer and prohibits discrimination against or harassment of any person employed by or seeking employment with AACN on the basis of race, color, religion, creed, sex and gender (including pregnancy, childbirth, breastfeeding or related medical conditions, gender identity, gender expression, and sexual orientation), ancestry, national origin, age (40 or older), disability (mental and physical), military or veteran status, marital status, medical condition, or genetic information and any other basis protected by federal, state or local law or ordinance or regulation.Application Instructions: Interested individuals can visit our Careers Page and apply for the Digital Marketing Manager role. Any questions can be directed to: jobs@aacn.org. The position is eligible for remote or hybrid on-site work out of our Aliso Viejo, CA national office. Some travel may be required.

Position Purpose: Leads the organization's digital marketing and marketing project management functions by overseeing teams responsible for digital channels, marketing technology, customer experience, and enterprise marketing operations. Develops integrated digital strategies that support organizational priorities, optimize the customer journey, strengthen audience engagement, and ensure marketing initiatives are effectively planned, prioritized, and delivered.

Main Accountabilities:

• Translate established digital marketing priorities into plans and initiatives that support audience engagement, optimize the customer journey, and support organizational and business objectives.

  • Lead, coach, and develop the digital marketing team by establishing clear expectations, providing ongoing feedback, managing performance, and fostering a collaborative, customer-focused culture.

  • Develop and implement digital marketing plans and initiatives that align with organizational priorities, marketing strategies, business objectives, and leadership direction across email, web, marketing technology, and other digital channels.

  • Oversee website and email marketing plans and execution to ensure digital experiences support audience engagement, business goals, and integrated marketing campaigns.

  • Lead email marketing planning and scheduling, ensuring communications are appropriately prioritized and coordinated across business areas and aligned with organizational messaging, customer needs, and campaign objectives.

  • Evaluate and optimize the end-to-end customer journey across digital channels, identifying opportunities to improve user experience, engagement, conversion, retention, and overall customer satisfaction.

  • Partner with marketing strategists, content strategists, social media, creative services, analytics, IT, and business stakeholders to ensure digital channels support integrated marketing campaigns and cohesive customer experiences.

• Partner with Marketing leadership to provide leadership for the organization's marketing technology ecosystem while leveraging data, emerging technologies, and digital best practices to improve marketing performance.

  • Collaborate with Marketing leadership, Information Technology, and business leaders to maximize the effectiveness of digital platforms, improve channel capabilities, and identify opportunities for technology enhancements.

  • Lead the ongoing optimization of the organization's marketing technology ecosystem by identifying, evaluating, and implementing tools that improve customer engagement, marketing automation, audience segmentation, analytics, lead generation, and campaign effectiveness for both B2B and B2C audiences.

  • Develop and implement an integrated marketing technology approach that supports customer tracking, audience insights, campaign measurement, personalization, and organizational growth.

  • Use digital marketing analytics, website data, campaign performance, customer insights, and emerging trends to evaluate effectiveness and recommend improvements.

  • Works collaboratively with marketing strategists, the content team, creative services, project management, and other cross-functional teams to develop and execute integrated digital plans and initiatives that support organizational goals and deliver a cohesive customer experience.

  • Ensure digital marketing activities comply with brand standards, accessibility requirements, privacy regulations, and organizational governance.

• Lead the marketing project management function to improve planning, resource management, collaboration, and execution across enterprise marketing initiatives.

  • Lead the marketing project management team by establishing clear expectations, providing coaching, managing performance, and fostering a collaborative, high-performing culture.

  • Lead the marketing project management function, ensuring marketing initiatives are appropriately prioritized, resourced, tracked, and delivered on time while maintaining visibility across established organizational priorities.

  • Oversee marketing project management processes supporting enterprise communications and marketing initiatives, including email communications, eNews, Digital Bold Voices, social media, website updates, marketing campaigns, product launches, and other organizational projects.

  • Fosters a collaborative and inclusive working environment among project management, marketing team members, and business partners across the organization, promoting open communication, shared accountability, and effective cross-functional partnerships.

Skills Required:

• Demonstrated leadership skills with experience coaching, developing, and managing high-performing digital marketing and marketing project management teams.

• Expertise developing and executing integrated digital marketing plans and initiatives across email, websites, marketing automation, and other digital channels that support organizational and business objectives.

• Strong understanding of website strategy, user experience, customer journey mapping, audience engagement, and conversion optimization.

• Experience leading and optimizing marketing technology platforms, customer relationship management (CRM) systems, marketing automation, digital analytics, and customer data strategies. Experience with Sitecore CMS and Informz email marketing platform preferred.

• Strong understanding of integrated marketing principles with the ability to align digital plans and channels with enterprise marketing campaigns and business priorities.