Job Description
Job Description
About Us
dreamGEAR, a leading manufacturer of video game products and accessories, is seeking an experienced Marketing Director to lead marketing initiatives for our established My Arcade® and bionik® brands. The ideal candidate has extensive consumer product marketing experience, preferably in video games or toys.
IMPORTANT: The selected candidate will collaborate with our award-winning in-house design and creative team, which produces graphics, photography, video, and other creative assets. This role owns campaign strategy, coordination, and execution.
Job Description
Lead the planning, execution, management, and analysis of marketing initiatives across multiple brands and product categories. The role requires strong organizational skills, independent project ownership, and experience coordinating internal teams, licensors, retailers, and outside agencies.
Key Responsibilities
- Develop integrated marketing strategies and campaigns to build awareness, engagement, traffic, and sales.
- Own marketing calendars, campaign schedules, budgets, and performance objectives.
Product Launches & Retail Marketing
- Lead marketing plans for new product launches and existing product lines.
- Partner with sales teams and retailers on promotions, traffic-driving programs, and retail sell-through.
Social Media, Influencers & PR
- Oversee social media strategy, publishing, engagement, and paid campaigns.
- Coordinate influencer partnerships, product sampling, media outreach, press releases, and PR agencies.
Ecommerce & Digital Channels
- Oversee marketing initiatives for Shopify, company websites, SEO/SEM, email, and affiliate programs.
- Improve traffic, conversion, customer engagement, and digital campaign effectiveness.
Licensor & Agency Coordination
- Coordinate promotional approvals and marketing support with licensors.
- Manage external agency relationships, deliverables, budgets, schedules, and results.
Creative Team Collaboration
- Prepare creative briefs and define campaign needs for the in-house digital art team.
- Coordinate asset production timelines and ensure brand and licensor guideline compliance.
Analytics & Reporting
- Monitor campaign KPIs including engagement, traffic, conversions, and advertising return.
- Provide regular reports, recommendations, and data-driven optimizations.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
- 6+ years of digital marketing experience in consumer products, video games, toys, or entertainment.
- Experience managing a marketing department strongly preferred.
- Demonstrated experience managing digital campaigns, product launches, and multiple channels.
- Knowledge of Shopify, SEO/SEM, Google Analytics, paid advertising, social media, and email marketing.
- Experience with agencies, influencers, media outlets, and external partners.
- Licensed-IP marketing and licensor approval experience highly desirable.
- Major-retailer marketing and consumer product sell-through experience strongly preferred.
- Excellent communication, organization, project management, analytical, and collaboration skills.
- Ability to work independently and own projects from planning through execution.
How to Apply
Submit a resume, cover letter highlighting relevant experience, and a portfolio or examples of successful marketing campaigns with measurable results where available.
Salary Range: $100,000–$140,000 annually, commensurate with skills and experience. | Work Location: Onsite — Torrance, California.
dreamGEAR is an equal opportunity employer. We encourage candidates of all backgrounds to apply.