Freelance Social Media Manager

Published: 6/14/2022

Job Description

About Us:

At RockawayMore, we're not your average marketing agency. We're a crew of creative minds passionate about shaking up the food, beverage, and hospitality scene. Always pushing boundaries and dreaming up fresh ideas. We're all about teamwork, innovation, and making a difference with everything we do.

Why Should You Join RockawayMore?

Mission-Driven: We're not just about marketing; we're on a mission to change the game in the digital age. Join us, and you'll be part of a crew dedicated to making waves and rewriting the rules.

Growth Focused: Your growth matters to us, really. With us, you'll have the chance to level up your skills, tackle exciting projects, and carve out your path to success.

Client Diversity: Our work spans a diverse range of clients in the food, beverage, and hospitality industry. Every day brings new adventures and fresh challenges, keeping things exciting and your skills sharp.

Collaborative Environment: Teamwork makes the dream work here. You'll be part of a tight-knit crew where ideas flow freely, and every voice is heard. Together, we'll create magic.

The Opportunity:

RockawayMore is seeking an experienced Freelance Social Media Manager to support a growing portfolio of food, beverage + hospitality brands. We're looking for someone who knows how to translate a brand's personality into compelling social content, build thoughtful content calendars + create meaningful engagement across digital platforms.

The ideal candidate is equal parts creative + strategic, with a strong understanding of social media trends, exceptional writing skills + the ability to independently manage multiple accounts + deadlines.

You'll collaborate with our internal account teams + creative partners to bring brand stories to life while maintaining the high standards our clients expect.

This is a remote freelance opportunity with an anticipated minimum of two client accounts and the potential to take on additional brands.

Duties + Responsibilities

Social Media Strategy + Content Calendars\n

Develop and manage monthly content calendars for assigned client accounts, ensuring alignment with brand voice, business objectives + marketing initiatives.Collaborate with internal teams and clients to lock in the right content and secure approvals that keep the workflow smooth and the creativity flowing

Develop and manage monthly content calendars for assigned client accounts, ensuring alignment with brand voice, business objectives + marketing initiatives.

Create thoughtful, engaging content strategies that drive brand awareness, audience engagement and community growth.

Identify relevant social media trends, cultural moments + opportunities to keep content fresh and engaging.

Coordinate content submissions, revisions + approvals with RockawayMore's internal team.

Maintain organized content calendars within the designated scheduling software + ensure all content is delivered according to agreed-upon deadlines.

Content Creation + Production\n

Develop compelling, brand-appropriate captions, storytelling concepts and creative briefs for Instagram, Facebook, TikTok and other relevant platforms.

Conceptualize and capture engaging content for feed posts, Reels, Stories and short-form video.

Plan and execute content shoots, including concept development, creative direction, shot lists, scheduling and on-site content capture.

When professional photographers or videographers are engaged, oversee all aspects of shoot coordination, including creative briefs, talent coordination, logistics, shot lists and deliverable management.

Ensure all content aligns with each client's brand identity, creative standards and overall marketing objectives.

Account Management + Collaboration\n

Work closely with RockawayMore's account managers and division leads to execute social media initiatives.

Participate in client calls and internal strategy meetings as needed.

Proactively communicate project updates, outstanding needs and potential challenges.

Incorporate feedback efficiently and collaborate with internal teams to keep projects moving.

Publishing, Community Management + Reporting\n

Schedule and publish approved content using designated social media management platforms.

Monitor account engagement and support community management, including comments, messages and audience interactions.

Track key performance indicators, including engagement, reach, impressions and follower growth.

Provide performance insights and recommendations to inform future content strategies.

Identify opportunities to optimize content based on performance trends.

Requirements

Bachelor’s degree in Social Media, Marketing and/or Public Relations or a related field

Three (3) to five (5) years of social media management experience (bonus points if you’ve worked your magic in culinary marketing and know the food, beverage and hospitality industries)

A proven knack for turning ideas into epic content and campaigns

Deep understanding of social media platforms (Instagram, Facebook, TikTok) and supporting software programs

Killer creative writing skills, and an eagle eye for typos

Effectively manage multiple projects in a timely and simultaneous way

Proficient with Google Suite products (Sheets, Docs, etc.) or equivalents

Exceptional eye for details and organizational skills that would make Marie Kondo jealous

Excellent communication and presentation skills

Expert in English, both written, oral, and grammatical communication

Fully remote freelance opportunity, with on-site content capture required as needed based on client and project needs.

Receive and run with constructive guidance in a positive, and impactful way

Thrive in (and love) an ever-changing environment, staying focused and effective

A passion for learning and growing (because we're all about leveling up)

An insatiable curiosity about the hospitality industry (seriously, we live for this stuff)

Freelance Engagement + Compensation

Remote, independent contractor opportunity.

Compensation structured on a per-account monthly fee, based on the agreed-upon scope of work and deliverables for each client.

Initial engagement anticipated to include a minimum of two (2) client accounts, with the potential for additional accounts based on agency needs and mutual availability.

Opportunity for an ongoing freelance partnership supporting a diverse portfolio of food, beverage and hospitality brands.

Specific deliverables, timelines and compensation will be established in an independent contractor agreement prior to the start of the engagement.

RockawayMore is committed to fostering an inclusive + collaborative environment. We welcome freelance talent from diverse backgrounds + evaluate candidates based on experience, qualifications + the ability to deliver exceptional work.