Job Description
Job Description
Duties & Responsibilities
- Lead the planning and execution of marketing programs across advertising, social media, events, promotions, CRM, and other initiatives, in alignment with business goals.
- Coordinate digital, print, trade, and other paid advertising campaigns; manage schedules, deadlines, specifications, creative assets, and delivery.
- Coordinate with media partners, publications, agencies, and vendors; maintain organized records of media plans, placements, and creative assets.
- Track advertising activity, spending, and performance and prepare reporting.
- Support organic and paid social media programs; coordinate content calendars, development, approvals, and publishing with internal teams and external partners.
- Monitor social engagement and performance, identify improvement opportunities, and ensure content follows company messaging and brand standards.
- Coordinate participation in trade shows, conferences, and industry events, including timelines, registrations, sponsorship requirements, booth materials, signage, promotional items, and logistics.
- Coordinate internal participants and external event partners, manage pre-event promotion and post-event follow-up, and maintain the annual event calendar.
- Support promotional campaigns and marketing initiatives; coordinate creative assets, materials, timelines, approvals, and vendors to ensure accurate, timely execution.
- Source and manage branded merchandise and promotional materials.
- Support CRM administration and marketing database activities; coordinate lead capture and entry from events and digital campaigns and maintain accurate customer and prospect information.
- Partner with sales to support lead follow-up and marketing-to-sales handoffs; assist with email campaigns, customer communications, and database segmentation.
- Maintain marketing calendars, project trackers, budgets, and status reports; coordinate agencies, designers, printers, media partners, and other vendors.
- Route materials for internal review and approval, keep projects on schedule, and track invoices, purchase orders, and marketing expenses.
- Measure and report on marketing activity and program performance and identify opportunities to improve marketing processes.
- Perform other duties as assigned by supervisor.
Qualifications
- Demonstrated experience in marketing, communications, advertising, or a related field, with the ability to manage campaigns and programs independently.
- Experience with HubSpot is highly preferred.
- Experience marketing to the public sector, government, or public safety is preferred but not required.
- Strong organizational and project coordination skills with excellent attention to detail.
- Ability to manage multiple projects, deadlines, and stakeholders simultaneously.
- Strong written and verbal communication skills and the ability to collaborate across teams.
- Comfortable working with digital marketing, social media, and business technology platforms.
- Experience with social media management, email marketing, or project management platforms is a plus.
- Working knowledge of Microsoft Office or Google Workspace.
- Comfortable working with external agencies, vendors, and media partners; curious, resourceful, and willing to learn new tools and areas of marketing.
- Able to travel to trade shows when required.
Education, Certifications, Licenses
- Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
Working Conditions
- Must be able to remain in a stationary position at a desk for at least 50% of the time.
- Be able to occasionally move about inside the office to access office equipment and other resources.
- Be able to operate a computer and related software for a prolonged period, and use office productivity equipment, such as a calculator, copier, and printer.
- Be able to engage in repetitive motions, such as typing and using a mouse.
- Be able to communicate effectively, conveying information and ideas clearly so others can understand. Must be able to exchange accurate information in these interactions.
- Be able to observe details at close range, e.g. computer screens and printed documents.
- Travel to trade shows, conferences, and company events is expected.
- Occasional lifting of equipment and materials for events.
We are an equal opportunity employer and do not discriminate against any employee or applicant for employment based on race, color, religion, national origin, age, gender, sex, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
\nCompany Description
Black Creek Integrated Systems is a leading provider of security and safety solutions, specializing in Real-Time Location Systems (RTLS). Our cutting-edge technology ensures the seamless integration of security and operational systems, empowering organizations to enhance their overall safety and efficiency. As a dynamic and innovative company, we are committed to delivering exceptional solutions that meet the evolving needs of our clients.
Company Description
Black Creek Integrated Systems is a leading provider of security and safety solutions, specializing in Real-Time Location Systems (RTLS). Our cutting-edge technology ensures the seamless integration of security and operational systems, empowering organizations to enhance their overall safety and efficiency. As a dynamic and innovative company, we are committed to delivering exceptional solutions that meet the evolving needs of our clients.