Marketing & Community Outreach Coordinator

Job Description

Job Description

About the role

Rising Health is growing from one clinic to several, and we need the person who will lead that growth in the community. This is not a social media job. You'll build referral relationships, run educational events, create content with our providers and track what turns into new patients — then turn it into playbooks we can repeat at each new location. This role is a hybrid of a Field Business Development / Physician Liaison and a Digital Content & Community Coordinator.

We offer functional and integrative medicine: hormone health, weight loss, peptides, gut health, IV therapy, mental wellness and more. Compassion is our specialty.

What you'll do

• Referral outreach: Visit local clinics, therapists, pharmacies, chiropractors and wellness practices weekly. Set up provider introductions and lunches, follow up consistently and keep the referral database current. All outreach follows HIPAA and referral compliance rules.
• Content & internal marketing: Film providers, create reels and educational content, and run in-clinic campaigns for memberships, programs and services.
• Social media: Manage Facebook, Instagram and other channels on a monthly content calendar; route patient questions to staff.
• Events: Plan and run at least one educational class or community event each month, plus health fairs and partner events.
• Blog & email: Publish provider-approved, SEO-friendly blog posts and monthly newsletters.
• Planning & reporting: Set monthly priorities with leadership, manage the budget, report results monthly and document growth playbooks for new locations.

Monthly Targets

Referral contacts/visits, New qualified referral relationships, Social posts/videos, Blog posts/emails, Classes/events, Performance Report

Success means more referral partners, more new-patient appointments traced to marketing, and systems ready for the next location. A 90-day introductory period focuses on building the referral network and a reliable marketing calendar.

What you bring

Required

• 2+ years in marketing, outreach, business development or events.
• Comfort walking into offices and building relationships face to face.
• Strong writing, Canva and short-form video skills.
• Expert/Advanced knowledge of META and other social media platforms
• Highly organized and self-directed.
• Reliable transportation.

Preferred

• Healthcare, wellness or functional medicine marketing.
• Existing Salt Lake Valley healthcare or wellness network.
• Email marketing, website and basic SEO experience.
• Experience helping a business expand to multiple locations.