Job Description
**This is NOT a job with ForceBrands
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Title: Senior Brand Manager
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Location: Red Bank, New Jersey
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ForceBrands is partnering with a rapidly growing, entrepreneurial food company to identify a Senior Brand Manager who will play a key role in shaping the next phase of the business.
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The ideal candidate combines strong CPG brand management fundamentals with a modern, culturally relevant approach to building consumer brands. This person will have broad exposure across brand strategy, retail media, merchandising, innovation, agency management, and paid and organic social.
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What You’ll Do
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· Lead brand strategy and execution across a growing portfolio of food brands
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· Drive retail media strategy and execution, including Walmart Connect and Target Roundel
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· Partner cross-functionally on new product innovation, launches, and commercialization
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· Lead in-store merchandising initiatives and ensure strong execution at retail
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· Manage and collaborate with external agency partners
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· Support paid and organic social strategy as part of the broader brand ecosystem
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· Help determine how a growing marketing budget is strategically deployed across channels
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· Work closely with senior leadership within a highly entrepreneurial and collaborative environment
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What We’re Looking For
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· 5+ years of experience working directly for a consumer packaged goods brand
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· Strong CPG brand management experience with an understanding of both strategy and execution
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· Experience with Walmart Connect and Target Roundel
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· Understanding of in-store merchandising and retail execution
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· Experience managing external agencies and cross-functional partners
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· Exposure to new product innovation and commercialization
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· Experience across paid and organic social
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· A culturally aware, entrepreneurial mindset with an interest in how emerging brands are connecting with today’s consumer
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· Ability to thrive within a lean, fast-paced organization where everyone is willing to roll up their sleeves
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Location & Work Arrangement
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This role is based in Red Bank, New Jersey and requires a minimum of 4 days per week onsite. The company offers flexibility around start and end times, but in-person collaboration is an important part of the culture given the team's focus on innovation, brainstorming, and building together. They are also willing to reimburse for commute expenses.