Job Description
Job Title: VP of Ecommerce
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Location: Cincinnati, OH
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Department: Marketing / Digital Commerce
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Reports To: President
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Position Summary
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An established international B2B business is seeking a VP of eCommerce to lead its digital growth and marketing strategy. This is a senior leadership opportunity focused on strengthening market presence, expanding customer acquisition, improving digital performance, and driving sustainable commercial growth.
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Key Responsibilities
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Strategy & Growth:
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- Own the wider digital and marketing strategy, driving revenue growth and customer acquisition.
- Strengthen brand positioning and develop new opportunities to increase market share.
- Align marketing initiatives with wider commercial and business objectives.
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Digital Marketing:
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- Lead digital acquisition across paid media, SEO, email, social, and content.
- Improve online customer engagement and conversion across multiple channels.
- Drive the adoption of new technologies, automation, and data-led marketing initiatives.
- Oversee marketing budgets, campaign performance, and return on investment.
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Leadership & Collaboration:
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- Lead and develop a multi-disciplinary marketing team.
- Work closely with senior leadership and commercial teams to deliver business growth.
- Oversee external agency relationships and strategic marketing partnerships.
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Qualifications
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- Bachelor's degree in Marketing, Business, or a related field.
- 10+ years of marketing experience, including senior-level digital or eCommerce leadership.
- 5+ years of experience leading and developing teams.
- B2B experience strongly preferred.
- Track record of delivering revenue growth through digital marketing and customer acquisition.
- Strong understanding of paid media, SEO, CRM, email marketing, and omnichannel strategy.
- Experience managing substantial marketing budgets and performance metrics.
- Strong analytical, commercial, and stakeholder management skills.
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