Manager of Audience Strategy & Operations
Job Description
ESC has an exciting opportunity for a Manager of Audience Strategy & Operations to support a growing retail media organization. This contract-to-hire role is ideal for an experienced audience strategy or digital media professional with expertise in first-party data, audience activation, and AdTech/MarTech platforms.
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The Manager will serve as a subject matter expert for audience targeting and activation, partnering with internal teams and external agencies, technology providers, and publisher partners.
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Responsibilities:
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• Lead audience strategy, targeting, segmentation, and activation across campaigns
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• Translate advertiser objectives into actionable audience recommendations
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• Partner with Sales, Account Management, Product, Data, and Measurement teams on audience strategy and campaign planning
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• Own the end-to-end audience workflow from development and distribution through activation, maintenance, and retirement
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• Manage day-to-day operations and relationships with agency, technology, and publisher partners
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• Establish audience workflows, documentation, governance, naming standards, and activation best practices
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• Monitor audience readiness, platform hygiene, and activation issues, escalating and resolving challenges as needed
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• Identify opportunities to improve audience capabilities, operational efficiency, and campaign performance
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• Evaluate emerging audience technologies, data sources, and industry trends and recommend new capabilities or tests
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• Lead cross-functional initiatives related to audience operations, process improvement, and capability development
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Must Have Qualifications:
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• Bachelor’s degree in a related discipline preferred
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• 5+ years of experience in retail media, digital advertising, audience strategy, media activation, AdTech, data strategy, or related field
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• Experience developing and executing audience strategies using first-party data
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• Strong understanding of audience segmentation, identity, activation, syndication, and digital media ecosystems
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• Experience with audience management platforms, identity providers, or AdTech/MarTech solutions
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• Experience managing external agency, technology, publisher, or other partners
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• Strong analytical, project management, communication, and problem-solving skills
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• Proficiency in Microsoft Excel and PowerPoint
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Nice to Have Qualifications:
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• Retail media, retailer, media agency, publisher, or AdTech experience
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• Experience with LiveRamp, Adobe CDPs, SAS, clean rooms, audience marketplaces, or similar technologies
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• Experience developing audience taxonomies or segmentation frameworks
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• Experience with omnichannel activation, measurement, attribution, or retail media analytics
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• Experience leading cross-functional initiatives or process improvements
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• Experience developing client-facing audience recommendations and presentations
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• Familiarity with privacy, identity, and first-party data practices