Job Description
Job DescriptionQualifications & Requirements
- Bachelor's degree in marketing, Business, Communications, Analytics, or related field; advanced degree a plus.
- 8+ years of experience in marketing, media, connections planning, commerce media, retail media, data-driven marketing, or marketing technology.
- Advanced knowledge of retail media networks and commerce platforms, including how they plan, buy, measure, report, and optimize campaigns.
- Strong strategy development and media planning experience across online and offline channels, including digital display, mobile, video, programmatic, CTV/OTT, paid search, paid social, and shoppable media.
- Strong analytical capability with understanding of attribution, incrementality, MMM/eMMM, test design, dashboards, competitive reporting, and performance optimization.
- Experience using first-party data, customer data, clean rooms, segmentation, identity solutions, audience planning tools, and privacy-compliant activation approaches preferred.
- Ability to translate business briefs and customer objectives into media strategy, investment recommendations, measurement plans, and clear agency briefs.
- Demonstrated ability to evaluate partners, negotiate value, identify innovation opportunities, and manage agency/vendor relationships.
- Detail-oriented, commercially minded, and comfortable operating in ambiguity while balancing brand-building, customer growth, and transaction-driving outcomes.
- Exceptional communication, project management, stakeholder management, and executive storytelling skills.
- Proficient in Microsoft Office Suite, especially PowerPoint and Excel; experience with analytics, visualization, or media planning platforms a plus