Social Media Manager & Content Creator

Job Description

Social Media Manager & Content Creator\n

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About Buffalo Roam Outfitters

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Buffalo Roam Outfitters develops engineered workwear and apparel for businesses, retailers, and everyday customers. We’re looking for a creative, organized person who can bring our products and brand to life through compelling content and consistent social media execution.

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Position Overview

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The Social Media Manager & Content Creator owns BRO’s day-to-day social media presence and content production. This is a hands-on role responsible for planning, shooting, editing, publishing, and evaluating content that builds brand awareness, strengthens customer engagement, and supports sales.

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Key Responsibilities

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• Develop and maintain a content calendar aligned with product launches, promotions, events, and company priorities.

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• Create photography, short-form video, graphics, captions, and other content for BRO’s social channels.

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• Capture products in use through employee, customer, retailer, and creator stories.

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• Manage daily publishing, comments, and direct messages; route customer issues to the appropriate team.

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• Coordinate shoots, including locations, participants, products, and schedules.

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• Work with sales, marketing, and product teams to turn business priorities into useful content.

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• Manage Trailblazer program and coordinate content deliverables with Trailblazers, influencers, and brand partners.

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• Produce creative assets for paid advertising, email, and the website as needed.

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• Organize content files and maintain a reusable asset library.

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• Report on content performance and use results to improve future work.

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Qualifications

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• Demonstrated ability to create strong social media content; a portfolio or examples of previous work are required.

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• Proficiency in photography, video capture, and editing.

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• Strong writing skills and attention to brand voice.

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• Ability to manage multiple deadlines and execute projects independently.

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• Comfort working both behind and in front of the camera.

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• Familiarity with social media analytics and platform publishing tools.

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• Experience with apparel, outdoor, workwear, or consumer brands is preferred.

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What Success Looks Like

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• A consistent publishing schedule supported by an organized content pipeline.

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• Content that clearly communicates BRO’s products, identity, and customer value.

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• Improved engagement, qualified website traffic, and measurable support for sales.

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• Reliable delivery of creative assets for launches and campaigns.

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Application Requirement: Submit a résumé and portfolio, including examples of content you personally created.